Asda Rewards Free Samples Vending Machine

Asda presents their first free sample vending machine, offering samples for Asda Reward members with Müller's Frijj as the first product featured for the activation

Introducing the first automated free-sampling vending machine in their Pilsworth store, Asda has opened a new way to handle shopper-activations in-store for retailers, proposing a new way for brands to offer their products for sampling in-stores where they'll reach shopper directly.

Social post from LinkedIn showing a person standing in fron of Asda's new vending machines for sampling. — Post by LS Eleven Media Services announcing new vending machine for sampling

These free samples can be accessed by shoppers by scanning their Asda rewards QR code at the machine, encouraging Rewards member sign-ups and improving consumer loyalty for Asda as well as for the brand featured in the sampling shopper activation.

This concept has already been seen in US supermarkets and has seen success, boding well for the integration of these sampling vending machines nationwide across the UK.