Find A Crossed Finger Win Big Cash Prizes

In promotional packs of Cadbury Fingers, are 20 winning 'Crossed Fingers'.

Using a light-hearted and self-referential name, Cadbury has hit store shelves with a simple but playful on-pack promotion, with 200 total ‘crossed fingers’ and winning tickets hidden in promotional packs, this instant win gets shoppers excited, purchasing and indulging in the four core flavours of Cadbury fingers’ range (Dairy Milk, Dairy Milk Orange, White, and Bournville). Cadbury has tuned into their established emotional connection as the heart of fun shared family moments.This promotion is built in partnership with the digital agency, PromoVeritas which supervises the distribution of winning packs and prize fulfilment.Other than a promotion on-pack design, this promotion has also been supported by POS fixtures as well as out-of-home (OOH) advertising which is a following Mondelez’s principle set of activities laid out in their 2022 Annual Report under ‘Distribution and Marketing’, being the first and last of 3 principles, “consumer marketing and advertising including digital and social media, on-air, outdoor and other product promotions” as well as “trade promotions to support price features, displays and other merchandising of our [Mondelez’s] products by our [their] customers.”

In promotional packs of Cadbury Fingers, are 20 winning 'Crossed Fingers'.

This Promotion is open to residents of the United Kingdom and the Republic of Ireland aged 18 or over, excluding employees of the Promoter, its agents and anyone professionally associated with this Promotion. Purchase is necessary. Please retain your Winning Ticket and Cadbury Crossed Finger biscuit. Internet access, a valid email address and a valid UK/Irish bank account are required.
Uploaded:
25/6/2024
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Brand:
Cadbury
In collaboration with:
tonies
First seen:
03/06/2024
Found:
Co-Op Store
Type of Promotion:
Free Prize Draw
Promotion Category:
Food Cupboard
Confectionery
Prizes:
Cash
Entry Mechanic:
Form
Tags:
Brand Collaboration
On-pack
Entry Requirements:
Purchase necessary, UK, ROI, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Screenshot:
Find A Crossed Finger Win Big Cash Prizes
Screen recording:
Screenshot:
Find A Crossed Finger Win Big Cash Prizes

PriZe Details

3 x £20,000; 4 x £10,000; 7 x £5,000; 10 x £2,500; 16 x £1,000; 30 x £500; 50 x £100; Republic of Ireland: There will be 12 x €200; 80 x £50.

Estimated Prize Pool:

This Promotion is open to residents of the United Kingdom and the Republic of Ireland aged 18 or over, excluding employees of the Promoter, its agents and anyone professionally associated with this Promotion. Purchase is necessary. Please retain your Winning Ticket and Cadbury Crossed Finger biscuit. Internet access, a valid email address and a valid UK/Irish bank account are required.

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