Win £5,000

Hobgoblin's on-pack promotion with cash prizes and Hobgoblin glasses

The Hobgoblin “Beauty Lies Within” on-pack promotion features a bottle-neck hanger that stands out among the other bottles on the store shelves. It’s also a good way to add to the product’s packaging without altering the bottle’s labels, which may be difficult for brands for various reasons. Upon scanning the QR code on the bottle-neck hanger, the participant will be taken to hobgolblinbeer.co.uk. The landing page uses the same typography and images as the on-pack promotion around the neck of the bottle. After confirming their age and region, customers will have to enter some details to complete the entry form. Then, a small interactive element will begin.By enabling your camera, your camera will show your face on your screen and by tapping the screen, cracks will appear and eventually reveal your prize if any has been won. Although playing doesn’t improve your chances of winning or come with any rewards; it does add a layer of interaction and makes this promotion and brand a bit more memorable than if it were a standard entry-form process. The process is quick and easy to follow, the added interactive element doesn’t make the process complicated or unnecessarily long. The overall copy and visuals of this promotion match the playful style and tone of the Hobgoblin brand, making this promotion all the more cohesive with the overall brand impression Hobgoblin wants to project.

Hobgoblin's on-pack promotion with cash prizes and Hobgoblin glasses

This promotion is open to all persons aged 18 or over and resident in the United Kingdom (excluding the Channel Islands), other than the employees, and their immediate families, of the Promoter, any of the third parties mentioned in the Privacy Policy or their respective associated companies and anyone else professionally connected with this promotion.
Uploaded:
25/6/2024
Share:
Brand:
Hobgoblin
In collaboration with:
First seen:
07/21/2023
Found:
Co-Op
Type of Promotion:
Instant Win
Free Prize Draw
Promotion Category:
Beer, Wine & Spirits
Beer
Prizes:
Cash
Entry Mechanic:
Form
Tags:
Microsite
On-pack
Entry Requirements:
Purchase not necessary, UK, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Screenshot:
Win £5,000
Screen recording:
Screenshot:
Win £5,000

PriZe Details

1 x £5000 cash prize; 2000 x Hobgoblet glasses won instantly

Estimated Prize Pool:

£5,000 - £10,000

This promotion is open to all persons aged 18 or over and resident in the United Kingdom (excluding the Channel Islands), other than the employees, and their immediate families, of the Promoter, any of the third parties mentioned in the Privacy Policy or their respective associated companies and anyone else professionally connected with this promotion.

Related Promotions: