M&S Sparks Days Out

Promotion on Marks & Spencer's rewards card programme, Sparks

Winning under the Fashion and Beauty category in IPM's 2023 awards, this promotion by Marks & Spencers, overseen by DRG offered M&S shopper a free 3-monthlong Kids Pass subscription on all kids-wear on spends over £20. The promotion was supported with print and press adverts, digital adverts and direct electronic point-of-sales integrations.

The promotion culminated in a 500% rate of redemption emails; customer acquired from this campaign saving into the six figures on UK attractions, cinemas and holidays through KidsPass; and exceeded M&S' sales and spend objectives.

Promotion on Marks & Spencer's rewards card programme, Sparks

In order to be eligible for Sparks, you must be a UK resident for the entire period for which you are a Sparks customer and unless you are an M&S employee, you must be aged 18 years or over. No corporate or business use or participation. Colleagues may be excluded from any aspect of the reward scheme at any time at our discretion. See individual Benefit terms and conditions for more information and qualification. Eligibility will be revoked and we may withhold Benefits if your account is terminated.
Uploaded:
1/7/2024
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Brand:
M&S
In collaboration with:
Kids Pass
First seen:
01/07/2024
Found:
IPM 2023 Awards
Type of Promotion:
Money Off Next Purchase
Promotion Category:
Retailer
Fashion
Prizes:
Cash
Entry Mechanic:
Loyalty Scheme
Tags:
Brand Collaboration
Award Winning
Promo-commerce
Entry Requirements:
Purchase Necessary, UK, ROI, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Screenshot:
M&S Sparks Days Out
Screen recording:
Screenshot:
M&S Sparks Days Out

PriZe Details

Potential savings on various purchases, including via Kids Pass for UK attractions, cinemas, and holidays.

Estimated Prize Pool:

Dependant

In order to be eligible for Sparks, you must be a UK resident for the entire period for which you are a Sparks customer and unless you are an M&S employee, you must be aged 18 years or over. No corporate or business use or participation. Colleagues may be excluded from any aspect of the reward scheme at any time at our discretion. See individual Benefit terms and conditions for more information and qualification. Eligibility will be revoked and we may withhold Benefits if your account is terminated.

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