Play-Doh Restaurant of Imagination

Play-Doh's Restaurant focuses on giving children the choice and involvement in picking what they want to eat and even getting them to be a bit creative and make their meals with Play-Doh before a team of chefs transform them into a nutritious meal.

The experiential event was just a one time event, creating a memorable and colourful memory for the families.

Overall, the campaign was a success, with over 200 press mentions and millions of coverage views -also working widely with influencers, garnering easily a million views.