The Toblerone Truffles Vault Experiential Promotion

Chocolate brand Toblerone has a experiential promotion, playing off their new diamond-truffle shape.

Introducing the new Toblerone Truffle, moving from their classic pyramid shape to a diamond, Toblerone when all out to announce this new release. In homage to the diamond-shape, The Toblerone Diamond Truffle Vault experience was created. The overall experience that was emulated was that of a premium jewellery shop with maximum security guarding the chocolate jewels in Piccadilly.

This promotion won silver for 'Best New Product Launch' and silver for 'Best Experience in a Non-Retail Public Space, Event or Festival'