'Wrap Your Way' Multichannel Campaign For Mission Wraps UK

The 'hero' of this promotion was a 30 second YouTube ad, highlighting the different ways that people fold and enjoy their wraps - the campaign overall took on a light and entertaining tone, breathing some fun and energy into Mission Life's branding by directly acknowledging the different ways people wrap.

The campaign was also supported with posts and activities on various channels online. From Google ads, Meta ads, TikTok ads, and Reels - both static and motion. The campaign gained over 2 million within the first week of going live, with well over half of it coming from the YouTube video alone.