Wyke Farms 'Pick A Pair' January 2025

A promotion with a card-matching gamficiation

Wyke Farms, owners of premium cheddar brand, Ivy's Reserve, have developed yet another brand promotion. Much alike their promotional efforts with Ivy's Reserve, they've integrated an always-on methodology, which employs gamification.

The gamification in Wyke Farms' promotions, on both occasions, uses skill/luck-based card games. For Wyke Farm's main brand, a memory-match card game is used. It also uses similar rule to Ivy's Reserve, giving participants 3 attempts to make entry into the promotion.

A promotion with a card-matching gamficiation

Uploaded:
15/1/2025
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Brand:
Wyke Farms
In collaboration with:
First seen:
15/01/2025
Found:
wykefarms.com/play-and-win
Type of Promotion:
Free Prize Draw
Promotion Category:
Dairy
Cheese
Spreads
Food & Drink
Prizes:
Food & Drink
Entry Mechanic:
Form
Tags:
Always-on
Gamification
Off-pack
Favourites
Entry Requirements:
No purchase necessary, UK, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Promotional Entry | Mobile
Screenshot:
Wyke Farms 'Pick A Pair' January 2025
Screen recording:
Promotional Entry | Desktop
Screenshot:
Wyke Farms 'Pick A Pair' January 2025

PriZe Details

There will be a total of 6 winners, each winning: Ultimate Wyke Cheese and Butter Bundles containing 5 x 300g Extra Mature Cheddar, 5 x 300g Vintage Cheddar and 5 x 250g Salted Butter.

Win an Ultimate Wyke Cheddar & Butter Bundle.
With our new Play & Win game, we’ll be giving away a different prize every month, from fabulous food to handsome homeware and exciting experiences. For our very first draw, though, there’s only one prize that fits: lots of our delicious Cheddar and butter! We’ve put together an Ultimate Wyke Bundle, containing five packs each of our full-flavoured Extra Mature Cheddar, intense Vintage Cheddar and creamy Salted Butter – and we’re giving them away to this month’s six lucky winners. So play now for your chance to win…

Estimated Prize Pool:

£100 - £1,000

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