Actimel - Pokemon

Danone-owned brand Actimel, returns with a partnership promotion in collaboration with Pokemon
Actimel, a yoghurt drink brand under Danone, once again partners with Pokemon for their recurring on-pack promotion, featuring iconic Pokemon illustrations on the Kids Actimel product line.
The promotion follows on from their previous launches and includes even more Pokemon to collect as well as including the Pokemon that shoppers may have already collected in previous runs of the promotion. By scanning a new Pokemon from the bottles of the promotional packs, shoppers can collect a total of 13 Pokemons with special new additions from Scarlet and Violet, Pokemon’s newest main-line game available on the market.
This partnership is a great way to capture the attention of children as well as an effective way to invoke nostalgia with audiences with the long-standing brand.
The format of this promotion requires audiences to continually buy the promotional packs to enter the promotion and is an effective way to gamify by leveraging consumers’ completionist tendencies and behaviours.
The promotional packs lead shoppers to sign up at pokemon.actimel.co.uk or to log in to an account they may have made in previous iterations of the on-pack promotion and keep track of the packs that consumers have previously purchased and scanned. 
PromoNow, Morrisons October 2024 | Promotions Seen

Danone-owned brand Actimel, returns with a partnership promotion in collaboration with Pokemon

Uploaded:
12/11/2024
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Brand:
Actimel
In collaboration with:
First seen:
30/10/2024
Found:
Morrisons
Type of Promotion:
Free Prize Draw
Promotion Category:
Food & Drink
Drinks
Yoghurts & Dairy Drinks
Prizes:
Merchandise
Toys & Games
Tech
Entry Mechanic:
Form
Tags:
Always-on
Brand Collaboration
Gamification
Microsite
On-pack
Entry Requirements:
Purchase necessary, UK, ROI, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Actimel X Pokemon Mobile Entry
Screenshot:
Promotional Pack
Actimel - Pokemon
Screen recording:
Screenshot:
Actimel - Pokemon

PriZe Details

Prizes: 297 prizes are available to be won:

Article                                                                                                    QTY

Peluche 8 inch (assortment of characters)                         30

Pokemon Trading Card Game themed Decks                     48

Pokemon Trading Card Game Booster Packs                     216

Nintendo Switch Lite                                                             1

Pokemon Video Games (scarler & Violet - 1 of each)         2

Estimated Prize Pool:

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