Doritos x Minecraft Movie - Square Doritos Promotion

Doritos' collaborative promotion with A Minecraft Movie on JOY Pepsico

A collaborative promotion by Doritos with A Minecraft Movie (2025), featured on Pepsico's always-on microsite at joy-pepsico.eu/en-gb/find-a-doritos-square.

This is an on-pack promotion, featuring supporting paid and organic social media ads and posts alongside digital, PR, and the launch of 2 new, Minecraft-inspired Doritos flavours: The Creeper Vinegar and The Ghost BBQ.

Doritos' collaborative promotion with A Minecraft Movie on JOY Pepsico

†UK & ROI, 18+. Online Instant Win: Between 06:00 – 23:59 daily, 17/02/25 - 13/04/25. Purchase a Promotional Pack & scan QR code or visit joy-pepsico.eu/en-gb/find-a-doritos-square, log in or register by submitting details (full name, email address & country) & then enter unique code on-pack to find out instantly if you have found a Doritos square to win a cash prize. Keep pack for verification. Prizes: Online Instant Win: Cash: 2 x £10,000 cash, 7 x £2,000 cash, 20 x £1,000 cash, 39 x £500 cash (or € equivalent). Merchandise & Tickets: 1,183 x A MINECRAFT MOVIE merchandise, 15 x signed A MINECRAFT MOVIE posters, 750 x pairs of A MINECRAFT MOVIE cinema tickets (booking fees may apply). Prizes allocated randomly. Max 1 entry p/person p/day. Max 1 prize p/person. Wrap Up Draw (max 1 entry p/p): 00:00 14/04/25 – 23:59 06/07/25. Wrap Up Draw Prize: 1 x £500 cash (or € equivalent). For full T&Cs & Prize details, visit joy-pepsico.eu/en-gb/find-a-doritos-square. Promoter: Walkers Snacks Ltd. Minecraft is used with permission by Microsoft Corporation; this contest is not administered, sponsored or endorsed by Microsoft Corporation and Mojang AB. © 2025 Warner Bros. Ent. and Legendary. All Rights Reserved © 2025 Mojang AB. All Rights Reserved. Minecraft, the Minecraft logo, the Creeper logo and the Mojang Studios logo are trademarks of the Microsoft group of companies.
Uploaded:
17/4/2025
Share:
Brand:
Doritos
In collaboration with:
A Minecraft Movie (2025), Warner Bros. Pictures
First seen:
16/04/2025
Found:
Co-op
Type of Promotion:
Free Prize Draw
Instant Win
Promotion Category:
Crisps
Food & Drink
Food Cupboard
Prizes:
Cash
Merchandise
Entry Mechanic:
Form
URN
Ticket/Item
Tags:
Always-on
Brand Collaboration
On-pack
Entry Requirements:
Purchase necessary, UK, ROI, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Promotional Entry
Screenshot:
Promotional Packaging
Doritos x Minecraft Movie - Square Doritos Promotion
Screen recording:
Screenshot:
Doritos x Minecraft Movie - Square Doritos Promotion

PriZe Details

The Prizes:

a. Online Instant Win: There will be 2,016 winners. Each winner will win 1 of the following, with Prizes allocated randomly.  

i. Cash

1. 2 x £10,000 cash (or € equivalent)

2. 7 x £2,000 cash (or € equivalent)

3. 20 x £1,000 cash (or € equivalent)

4. 39 x £500 cash (or € equivalent)

ii. Merchandise & Tickets

1. 350 x A MINECRAFT MOVIE bags;  

2. 150 x A MINECRAFT MOVIE T-Shirts.

3. 15 x A MINECRAFT MOVIE posters signed by Jared Hess (director);

4. 683 x unsigned A MINECRAFT MOVIE posters; and

5. 750 x pairs of A MINECRAFT MOVIE cinema tickets.  

b. Wrap Up Draw: There will be 1 winner. The winner will win 1 x £500 cash.  

Estimated Prize Pool:

£50,000 - £100,000

†UK & ROI, 18+. Online Instant Win: Between 06:00 – 23:59 daily, 17/02/25 - 13/04/25. Purchase a Promotional Pack & scan QR code or visit joy-pepsico.eu/en-gb/find-a-doritos-square, log in or register by submitting details (full name, email address & country) & then enter unique code on-pack to find out instantly if you have found a Doritos square to win a cash prize. Keep pack for verification. Prizes: Online Instant Win: Cash: 2 x £10,000 cash, 7 x £2,000 cash, 20 x £1,000 cash, 39 x £500 cash (or € equivalent). Merchandise & Tickets: 1,183 x A MINECRAFT MOVIE merchandise, 15 x signed A MINECRAFT MOVIE posters, 750 x pairs of A MINECRAFT MOVIE cinema tickets (booking fees may apply). Prizes allocated randomly. Max 1 entry p/person p/day. Max 1 prize p/person. Wrap Up Draw (max 1 entry p/p): 00:00 14/04/25 – 23:59 06/07/25. Wrap Up Draw Prize: 1 x £500 cash (or € equivalent). For full T&Cs & Prize details, visit joy-pepsico.eu/en-gb/find-a-doritos-square. Promoter: Walkers Snacks Ltd. Minecraft is used with permission by Microsoft Corporation; this contest is not administered, sponsored or endorsed by Microsoft Corporation and Mojang AB. © 2025 Warner Bros. Ent. and Legendary. All Rights Reserved © 2025 Mojang AB. All Rights Reserved. Minecraft, the Minecraft logo, the Creeper logo and the Mojang Studios logo are trademarks of the Microsoft group of companies.

Related Promotions: