Past Promotions
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This year, Coca-Cola has implemented quite AI-centric approaches and elements to both their Christmas campaign and promotion. This decision, particularly in their Christmas ad has been met with mixed reviews.
For their ‘Spread the Joy of Christmas' promotion, participants can enter via the app. The promotion utilises winning moments mechanics, with 1,700 prizes available to win.
Accompanying the promotion on the app are a few Christmas-based digital activations. This includes an AI-based quiz that creates a digital snow globe based on the answers to the questions that the AI Santa asks. While this is available on the app, it redirects users to a webpage where the quiz takes place. The web-app gamification is an engaging way to create a fun experience for users. The only concern regarding this promotion is the usage of AGI due to the increasing controversies surrounding it.
PromoNow, Sainsbury’s November 2024 | Promotions Seen
Total online instant win prizes available to be won throughout the promotional period:
The internet’s number 1 archive for past brand promotions.
Hersham Place Technology Park
Molesey Road
Walton on Thames
KT12 4RZ
These Terms and Conditions (“Terms and Conditions”) prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry instructions are deemed to form part of these Terms and Conditions and by participating all participants will be deemed to have accepted and be bound by them. Please retain a copy for your information.
The Promoter takes data protection seriously. By entering this promotion, you confirm that you have read the Privacy Policy found at https://www.coca-cola.com/gb/en/legal/privacy-policy and agree to these Terms and Conditions of the promotion. By submitting any information required as part of their participation into the campaign, participants agree to their information being held and processed in accordance with General Data Protection Regulations (GDPR) and the Data Protection Act 2018.
Promoter: Coca‑Cola Great Britain, 1A Wimpole Street, London W1G 0EA ; no entries should be sent to this address.
1. The promotion is open to residents of Great Britain (England, Scotland, and Wales) only, excluding employees (and their immediate families) of Coca‑Cola Great Britain, Coca‑Cola Europacific Partners, their affiliates, agencies, or anyone else professionally connected with the promotion
2. Entrants must be 18 years or over.
3. Internet access and registration required.
4. Purchase of product required. Retain receipt, clearly showing a purchase of Coca‑Cola product. Scan QR code on pack to launch or download Coke App
5. Entry is only valid via the Coca‑Cola App via registration. Entry into the Instant Win App will give you an opportunity to win the Instant App Coca‑Cola Xmas 2024 prizes
6. Maximum 2 Instant Win App entries per person per day. Each entry must be linked with a new purchase and receipts for each purchase should be retained as they maybe required as part of the verification process.
7. Maximum of 1 win per person
8. No entries from agents, third parties, organised groups, syndicates or aliases will be accepted. No incomplete, corrupted entries, or multiple entries from the same person beyond the daily limit will be accepted. The entry must be made directly by the person entering the promotion. Only genuine valid entries will be considered.
9. The Main Promotional period to enter for instantly win App prizes runs from 09:00am on 07.11.24. and closes at 09:00am on 02.01.24.
10. Entries outside of these times and dates will not be valid and thus no opportunities to win will occur
11. For the chance to enter and win, purchase a product and retain each receipt/proof of purchase, scan the QR code or download the Coca‑Cola App.
12. All entrants will be required to login or create an account on the app, providing their full name, D.O.B and a valid email address (which is personal and accessible throughout the promotion)
13. In order to enter the promotion via the Instant App, entrants will need to submit an entry at any time during the promotional period. Max 2 entries per day.
14. To enter the promotion, follow the instructions above and enter via “Instant win”.
15. During the promotional period, App instant win prizes have been randomly allocated and linked to open ‘winning moments’ that have been randomly pre-selected by a secure independently verified computer programme. There are 1,700 winning moments available throughout the promotional period. The first person to enter at the same time or be the first after any allocated winning moment will have been deemed to have won. All 1,700 prizes are available to be won but may not be won if not all the winning moments are matched.
16. If your entry coincides with an “winning moment” or is the first after, you will win the allotted prize which will be detailed on screen.
17. The winning moments are available to be won throughout the entire promotional period. Prizes will roll over from day to day and week to week, until the end of the promotion and thus are available to be won throughout the promotional period.
18. Entrants can only enter twice per day into the Instant Win App promotion.
19. Only valid entry information will be accepted, and the Promoter reserves the right to disqualify and reject any inappropriate entries. All entry information is subject to verification and interrogation. Entry information may not be sold or exchanged.
20. In the event of suspicious activity, the Promoter reserves the right to gather information or obtain further evidence to confirm the legitimacy of the purchase, entry and / or win.
21. Total online instant win prizes available to be won throughout the promotional period:
22. There are 1,700 prizes in total, as detailed, that are available to be won throughout the entire Xmas promotion.
23. Prizes are strictly non-transferable and must not be sold, auctioned nor advertised for sale whether on the internet, in newspapers or elsewhere. Any person found in breach of this term will be disqualified from participating. No cash alternatives or other alternative prize will be available in whole or in part, except in the event of circumstances outside the reasonable control of the Promoter, whereby the Promoter reserves the right to substitute the prizes with prizes of equal or greater value. The prize will only be awarded directly to the Winner.
24. Instant Win App winners will be notified via an onscreen message immediately after entry and confirmation of their prize can be found under ‘My Profile’ in the prize section along with information to keep an eye on their inbox, where they will be sent a confirmation email within 4 working days (using the email address submitted upon entry) to confirm their win (subject to verification) and send electronically details of their vouchers to redeem within the time specified .
25. The Promoter will make reasonable efforts to contact the winners and send their digital voucher prizes. Bounce back emails or inaccurate information will result in the Promoter forfeiting the prize. If a winner has not been contacted or if a selected winner is ineligible, otherwise in breach of these Terms and Conditions, or unable to take up the prize for any other reason, the Promoter reserves the right to withdraw the prize and to forfeit this origin win. Winners should retain their notification email message until their win has been verified.
26. All Instant Win prizes will be delivered via email within 4 working days of initial contact.
27. Prizes are non-transferable and non-refundable; No cash alternative is available.
28. The Promoter reserves the right to verify all entries and the winners and to refuse to award a prize, withdraw prize entitlement and/or refuse further participation in the promotion and disqualify the participant where there are reasonable grounds to believe there has been a breach of these Terms and Conditions or any instructions forming part of this promotions entry requirements or otherwise where a participant has gained unfair advantage in participating in the promotion or won using fraudulent means.
29. A list of winners’ surnames and their counties will be available by submitting your request to the relevant page on the website : https://www.coca-cola.com/gb/en/about-us/contact-us - select the ‘I have a question’ from the first drop down, complete your details and press submit within 3 months of the promotion closing. The promoter reserves the right to refuse any or all such requests. Should a winner object to their information being made available, they should contact the Promoter by the same link but filling in details on the winner restrictions part of the form . The promoter may nevertheless disclose the information to the relevant Advertising Standards Authority if required to do so.
30. Winners may be required if they consent to take part in reasonable publicity relating to this promotion without further remuneration.
31. The Promoter reserves the right to add more prizes into the main promotion. Winners only will be notified in line with these Terms and Conditions.
32. The Promoter's decision is final in all matters pertaining to the promotion.
33. In the event of circumstances outside the reasonable control of the Promoter, or otherwise where fraud, abuse, and/or an error (human or computer) affects or could affect the proper operation of this promotion or the awarding of prizes, and only where circumstances make this unavoidable, the Promoter reserves the right to cancel or amend the promotion or these Terms and Conditions, at any stage, but will always endeavour to minimize the effect to participants in order to avoid undue disappointment.
34. The Promoter and its associated agencies and companies will not be liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this promotion or accepting or using the prize/gift, except for any liability which cannot be excluded by law (including personal injury, death and fraud) in which case that liability is limited to the minimum allowable by law.
35. The Promoter may at its absolute discretion disqualify any participant found to be tampering with the application process or operation of the website or to be acting in any manner disruptive to the promotion.
36. Sometimes, through reasons outside of the Promoters control, the website (as with any website) may not be accessible. The Promoter cannot guarantee continuous, uninterrupted access to the website. No responsibility will be accepted for any difficulties in entering, claiming or any entries/claims delayed or corrupted. The Promoter will have no liability for any loss arising out of such an event.
37. Limitations of liability: insofar as permitted by law, neither the Promoter nor the promotional parties assume any responsibility or liability for:
i) Any faulty, incorrect, errors or failed electronic data transmissions.
ii) Communications line failure, regardless of cause, with regard to any equipment, systems, networks, lines, satellites, servers, computers or providers utilised in any aspect of this promotion;
iii) Inaccessibility or unavailability of the internet or the website or any combination thereof;
iv) Insofar as permitted by law, any injury or damage to participants or to any other person’s computer which may be related to or resulting from any attempt to participate in the promotion.
38. If any of these clauses should be determined to be illegal, invalid, or otherwise unenforceable then it shall be severed and deleted from these Terms and Conditions and the remaining clauses shall survive and remain in full force and effect.
39. These Terms and Conditions (and any non-contractual disputes/claims which arise out of or in connection with them) will be governed by the relevant local courts who shall have exclusive jurisdiction over any and all disputes arising out of, relating to, or concerning these Terms.
Data Protection: The Promoter will only use the personal details supplied for the administration of the promotion and the auditing of the entries where necessary and for no other purpose, unless we have your consent and you have opted-in to receive future marketing communications. Your personal details will at all times be kept confidential, and in accordance with the Data Protection Act 2018. Click here for the Promoter’s Privacy Policy https://www.coca-cola.com/gb/en/legal/privacy-policy You can request access to your personal data, or have any inaccuracies rectified, or request deletion of data by submitting the relevant detail on the form at https://privacyportal.onetrust.com/webform/e3ab7adf-beb9-4769-844e-c1ec4e6d17bb/f2a168c7-8bfd-4f84-bf62-f11feac5dae6.. By participating in the promotion, you agree to the use of your personal data as described here. You can withdraw your consent at any time.