Coca-Cola's Spread the Joy of Christmas

Christmas promotion by Coca-Cola
This year, Coca-Cola has implemented quite AI-centric approaches and elements to both their Christmas campaign and promotion. This decision, particularly in their Christmas ad has been met with mixed reviews. 
For their ‘Spread the Joy of Christmas' promotion, participants can enter via the app. The promotion utilises winning moments mechanics, with 1,700 prizes available to win. 
Accompanying the promotion on the app are a few Christmas-based digital activations. This includes an AI-based quiz that creates a digital snow globe based on the answers to the questions that the AI Santa asks. While this is available on the app, it redirects users to a webpage where the quiz takes place. The web-app gamification is an engaging way to create a fun experience for users. The only concern regarding this promotion is the usage of AGI due to the increasing controversies surrounding it.
PromoNow, Sainsbury’s November 2024 | Promotions Seen

Christmas promotion by Coca-Cola

Uploaded:
4/12/2024
Share:
Brand:
Coca-Cola
In collaboration with:
First seen:
21/11/2024
Found:
Sainsbury's
Type of Promotion:
Instant Win
Promotion Category:
Food & Drink
Drinks
Soft Drinks
Prizes:
Vouchers/Gift Cards
Entry Mechanic:
App
Tags:
On-pack
Gamification
Always-on
Entry Requirements:
Purchase necessary, GB, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Mobile entry
Screenshot:
Promotional pack
Coca-Cola's Spread the Joy of Christmas
Screen recording:
Screenshot:
Coca-Cola's Spread the Joy of Christmas

PriZe Details

Total online instant win prizes available to be won throughout the promotional period:

  • 1,700 Shopping Voucher Prizes – consisting of a £50.00 voucher off their next purchase of goods at a number of leading high street retailers.
  • Once winners have been validated, they will be sent a win email containing their voucher code and next steps on how to redeem. Vouchers will be valid for 12 months.

Estimated Prize Pool:

£50,000 - £100,000

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