Fanta's Beetlejuice Beetlejuice Promotion

To promote Beetlejuice Beetlejuice the movie, Fanta is the hero brand for this promotion on the Coca-Cola app
In celebration of the 2024 movie release, Beetlejuice Beetlejuice, the Coca-Cola Company released a special on-pack promotion featuring the faces of the cast in a vibrant label redesign. As usual, the promotion is hosted exclusively on mobile via their Coca-Cola app. To enter, Participants have to earn at least 25 Beetle coins on the app to get their raffle code and enter the prize draw promotion. To earn these tokens, participants must play the game on the app ‘Escape The Afterlife Train’ which involves several interactive elements including AR to immerse players in the spooky and chaotic world of the film.
PromoNow, Waitrose August-September 2024 | Promotions Seen

This on-pack promotion by Fanta collaborates with ODEON to bring audiences a prize draw in partnership with Warner Brothers Pictures' Beetlejuice Beetlejuice film. The overall global campaign was supported with both organic user-generated content and paid content on social media. The campaign rolls out across out-of-home channels, digital, as well as cinema advertising.

To support the promotion in-store, CCEP also offers point-of-sales materials on their My.CCEP.com website in time for the Halloween season.

2024 is set to be the biggest year yet with our Beetlejuice-themed limited edition, full range temporary makeover and marketing campaign delivering huge standout on shelf and talk-ability amongst consumers. We’d advise retailers to go big themselves with cross-category displays to drive incremental sales and in-store theatre to engage shoppers.
Rob Yeomans, VP for commercial development at CCEP GB

To promote Beetlejuice Beetlejuice the movie, Fanta is the hero brand for this promotion on the Coca-Cola app

Uploaded:
1/10/2024
Share:
Brand:
Fanta
In collaboration with:
Beetlejuice Beetlejuice, Warner Bros. Pictures, ODEON
First seen:
26/09/2024
Found:
Waitrose
Type of Promotion:
Free Prize Draw
Promotion Category:
Food & Drink
Drinks
Soft Drinks
Prizes:
Vouchers/Gift Cards
Entry Mechanic:
App
Tags:
Always-on
Brand Collaboration
Gamification
On-pack
Entry Requirements:
No Purchase Necessary, GB, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Fanta Beetlejuice Beetlejuice Entry Video
Screenshot:
Fanta's Beetlejuice Beetlejuice Promotion
Screen recording:
Screenshot:
Fanta's Beetlejuice Beetlejuice Promotion

PriZe Details

8,000  x ODEON cinema vouchers

Each voucher code can be redeemed for one standard cinema ticket to a screening of Beetlejuice Beetlejuice. Upgrades are payable for other film formats and seat types (see below).

Each voucher code is not valid on 3D; IMAX; ISENSE; Gallery; Dolby; Premier seats; or any other premium priced seat, unless you pay an upgrade fee. The upgrade fees vary per cinema. Voucher codes cannot be redeemed against VIP Beds.

Each voucher can be redeemed at any cinema in the UK and Ireland, except ODEON Luxe Leicester Square, ODEON West End and ODEON Luxe & Dine Islington.

Each voucher code is valid on screenings of Beetle Juice Beetle Juice between 15 August 2024 to 30 November 202, or until the movie stops screening, whichever is sooner.

Each voucher code can be redeemed in cinema at the ticket kiosk or online (including via the myODEON app).

Each voucher code is not valid on ODEON Event Cinema.

Each voucher code is not valid on premiers, special events or screenings or events not open to the public.

Each voucher code cannot be redeemed for any other film or screening, only Beetle Juice Beetle Juice screenings.

Each voucher code can only be used once. A voucher code cannot be re-instated or replaced once redeemed (this includes if you cancel your booking).

Each voucher code cannot be used in conjunction with any other offer or discount.

Each voucher code cannot be used with any cinema ticket bundles that include food and drink.

Each voucher code cannot be used in conjunction with a myLIMITLESS membership.

Each voucher code is for your personal use only.

Each voucher code cannot be used to buy 3D glasses, gift cards or gift vouchers, food, drink or any other ODEON goods or services.

Tickets are subject to availability, normal age restrictions and any other relevant standard terms including ODEON’s general admission terms. ID may be required.

ODEON reserves the right to amend, terminate or temporarily suspend the use and/or redemption of voucher codes if, in its absolute discretion, it considers it necessary to do so due to circumstances outside its reasonable control. Issuer: ODEON Cinemas Limited, 8th Floor, 1 Stephen Street, London, W1T 1AN

Only 1 voucher wins per person.

Estimated Prize Pool:

£50,000 - £100,000

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