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Hosted on Pepsico's always-on microsite, this brand partnership promotion by POPWORKS and the 2025 movie release, Bridget Jones: Mad About The Boy is an on-pack celebratory release for fans of the franchise and of the snack.
The promotions features both winning moments mechanisms as well as prize draw mechanics, leveraging unique codes as a form of proof of purchase.
The Prizes: There is a single Prize pool across all promotional products.
(a) Instant Win Prizes: There are a total of 672 Prizes available to be won during the Instant Win Promotional Period (1 each hour). The Instant Win Prizes will be allocated instantly via random winning moments.
i. 300 x vouchers for a pair of Vue cinema tickets (England, Scotland, and Wales entrants) or £25/€30 Uber Eats vouchers (Northern Ireland and Republic of Ireland entrants). Cinema T&Cs and Uber Eats T&Cs apply.
ii. 372 x Bridget Jones: Mad About The Boy merchandise bundles including 1 x tote bag, 1 x diary and 1 x mug.
(b) Grand Prize: There is one Grand Prize consisting of a trip for two to the Cotswolds in England which will include the following:
i. 3 nights’ luxury 4-star accommodation in the Cotswolds, including breakfast, spa access, 2 spa treatments, bike hire and tennis court access;
ii. Premium Vineyard Tour (allow 1-2 hours) including vineyard and winery tour, tasting of 5 wines and nibbles;
iii. Pasta-making workshop (3.5 hours) includes cooking with head chef, lunch, recipe pack, tea, coffee and patisserie;
iv. High ropes adventure: (allow 2-3 hours) includes professional instructors and all equipment;
v. Stand up paddleboarding: (30 minutes) includes equipment, buoyancy aids and park admission;
vi. £150 travel allowance for winners within England and Wales or economy airfare and 4-day car hire for winners from Scotland, ROI or NI.
(c) Wrap Up Draw Prizes: There is a total of 10 x Bridget Jones: Mad About The Boy merchandise bundles including 1 x tote bag, 1 x diary and 1 x mug.
*UK & ROI 18+. Instant Win: 09:00 27/01/25 – 20:59 23/03/25. Enter between 09:00 and 20:59 each day. Purchase necessary. Retain pack. Internet access required. To enter: Purchase a promotional pack, scan the QR code or visit popworks-snacks.com/bridgetjones, register for an account by providing your name, email address and country of residence and enter the code starting with ‘BJ’ found in the best before box. 1 Instant Win Prize of a voucher or merchandise to be won each hour, allocated via random winning moments (672 in total). Following the end of the Instant Win Period, all entrants will automatically be entered into a Grand Prize Draw to win 1 x trip for 2 to the Cotswolds in England. Wrap Up Draw: 21:00 23/03/25 – 23:59 22/06/25. All entries received during the Wrap Up Draw Period will be entered into a Prize draw for the chance to win 1 of 10 merchandise Prizes. Max 1 entry per person per day. Max 1 Instant Win and 1 Wrap Up Draw Prize per person. Single Prize pool across all promotional products. See popworks-snacks.com/bridgetjones for full T&Cs and Prize details. Promoter: Walkers Snacks Ltd, 450 South Oak Way, Green Park, Reading, RG2 6UW and PepsiCo Ireland Food & Beverages Unlimited Company, 70 Sir John Rogerson’s Quay, Dublin 2.