19 Crimes' 'Find the 19th Cork and Win' Promotion

'Winning token' promotion by 19 Crimes

This treasure hunt style instant win promotion hides 400 limited-edition '19th corks' in the UK, worth £250 in the UK; and 10 corks, also worth £250, in ROI.

Each winning corks has on the cork, printed, "WINNER" as well as a unique 8-digit code (URN).

Through the winning 19th cork campaign, we are striving to provide our customers with memorable and engaging experiences that push the boundaries of the wine category and encourage our consumers to discover more. The 19th cork campaign is unique and we are confident it will drive visibility of the 19 crimes brand.
Ben Blake, Marketing Director at Treasury Wine Estates

The promotion is also featured on a microsite which can be found at the URL, https://the19thcork.co.uk/

This promotion has won awards for the 2024 IPM Awards.

'Winning token' promotion by 19 Crimes

Uploaded:
15/7/2024
Share:
Brand:
19 Crimes
In collaboration with:
First seen:
15/07/2024
Found:
IPM 2024 Awards Shortlist
Type of Promotion:
Instant Win
Promotion Category:
Beer, Wine & Spirits
Wine
Drinks
Prizes:
Cash
Entry Mechanic:
Form
Ticket/Item
URN
Tags:
Microsite
On-pack
Award Winning
Entry Requirements:
Purchase necessary, 18+, UK & ROI
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Screenshot:
19 Crimes' 'Find the 19th Cork and Win' Promotion
Screen recording:
Screenshot:
19 Crimes' 'Find the 19th Cork and Win' Promotion

PriZe Details

The Prizes: There will be a total of 400 WINNING corks in circulation throughout the promotion. Each winner will win £250 via BACs transfer into their UK bank account. Winners are responsible for providing correct bank account and personal details and the Promoter will not be liable for any Prize payments made into the wrong bank account or for winners failing to supply accurate information which affects prize acceptance or fulfilment of their prize.

Estimated Prize Pool:

£50,000 - £100,000

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