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Using an algorithmic instant win mechanic for a portion of their promotion, this promotion by Shloer is a partnership with On the Beach, a travel company, who is their co-promoter. This promotion uses URNs, otherwise known as unique reference numbers, as a way to verify purchases as their chosen proof of purchase method. There is also a prize draw portion of the promotion.
The entire promotion is hosted at the URL winwithshloer.co.uk and is accompanied by on-pack promotions available on either Shloer's Shloer Zero '50ml single bottle or 4-pack 250ml cans in a cardboard wrap'.
This on-pack promotion is a part of a larger campaign, supported by a "high-profile 2024 ad campaign fronted by actor and comedian Paddy McGuinness".
The Zero variants have been driving reappraisal and opening Shloer up to newer audiences. The eye-catching tie-in with On the Beach will build on that momentum this summer. The prize draw will provide lucky winners with the chance to holiday in style in 2025, and the 2024 instant-win aspect will give away 15,000 £3-off coupons – easily enough to cover a free pack of any Shloer SKU.
Shloer Zero is a great-tasting way to reduce calorie intake without having to compromise on taste, and now consumers can enjoy Zero and enjoy the chance to win fantastic holiday vouchers so that they can be on the beach, with On the Beach.
Alexandra Wilcox, brand manager for Shloer at SHS Drinks
Prizes