ACTIMEL X MARVEL COMPETITION

Collaborating with Marvel, Actimel offers prizes at various UK destinations

A collaborative promotion featuring 9 bottle designs featuring different MARVEL hero characters on the Actimel Kids product lines, designed by Qwerty Ltd. The pack itself also featured a prize draw promotion which ran from 11/08/23 to 28/01/24 which was ran in partnership with VML. This promotion was featured across a few of Actimel's social platforms, including Facebook and Instagram. It was supported by out-of-house (OOH) displays which were done in collaboration with KBH, Kinetic, and Wavemaker with digital poster displays in cinemas.

Collaborating with Marvel, Actimel offers prizes at various UK destinations

Entry is open to residents of United Kingdom and the Republic of Ireland (ROI) only, who are 18 years old or over except employees and the immediate families of Nutricia Limited t/a Danone UK and Nutricia Ireland Limited t/a Danone Ireland, their agencies, its subsidiaries, other group companies and anyone professionally connected with the promotion. Maximum of 1 entry per email address across the entire promotional period.
Uploaded:
25/6/2024
Share:
Brand:
Actimel
In collaboration with:
Marvel, Captain Marvel, The Walt Disney Company, Marvel Studios
First seen:
09/21/2023
Found:
Actimel Website
Type of Promotion:
Free Prize Draw
Promotion Category:
Dairy
Yoghurts & Dairy Drinks
Prizes:
Experiences
Holiday
Entry Mechanic:
Form
Tags:
Brand Collaboration
Microsite
On-pack
Entry Requirements:
Purchase not necessary, UK, ROI, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Screenshot:
ACTIMEL X MARVEL COMPETITION
Screen recording:
Screenshot:
ACTIMEL X MARVEL COMPETITION

PriZe Details

1x UK Forest Holiday (for 4 people travelling together, 1 must be 18+, 2 must be 2-17), 12 UK destinations to choose from that include: Thorpe Forest – Norfolk, Deerpark – Cornwall, Strathyre - Ben Ledi, Beddgelert – Wales, Cropton - North Yorkshire, Garwnant, Brecon Beacons – Wales, Keldy - North Yorkshire, Ardgartan Argyll - Loch Long, Delamere Forest – Cheshire, Forest of Dean – Gloucestershire, Blackwood Forest – Hampshire and Sherwood Forest – Nottinghamshire; 30x secondary prizes of Captain Marvel 600ml aluminium waterbottles

Estimated Prize Pool:

£1,000 - £5,000

Entry is open to residents of United Kingdom and the Republic of Ireland (ROI) only, who are 18 years old or over except employees and the immediate families of Nutricia Limited t/a Danone UK and Nutricia Ireland Limited t/a Danone Ireland, their agencies, its subsidiaries, other group companies and anyone professionally connected with the promotion. Maximum of 1 entry per email address across the entire promotional period.

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