PG Tips' Instant Win Prize Draw Promotion

On-pack promotion by tea brand, PG Tips
This on-pack promotion by tea brand, PG Tips utilises unique 8-digit reference numbers to validate purchases of each entry. The promotion consists of both instant win and prize draw promotional mechanics to improve short and long-term engagements and is available for entry at the promotional microsite pgtipsluckydips.co.uk/.

The promotion saw additional support outside of the on-pack aspect through in-store POS materials and displays as well as social media activity to get shoppers engaged and into stores for a promotional pack.

PromoNow, ASDA February 2025 | Promotions Seen

On-pack promotion by tea brand, PG Tips

UK, 18+. Open 01/02/25 to 31/05/25 (inclusive). Purchase, internet, email, mobile number, 8-digit URN & smartphone required. To enter, scan QR code or visit pgtipsluckydips.co.uk, enter contact details and 8-digit URN found inside promotional packs and select preferred eVoucher retailer, for a chance to win an Instant Win prize or a Prize Draw prize. Instant Win prizes: Level 1: 100 x £1,000 cash. Level 2: 500 x £72 worth of digital eVouchers (1 x £6 eVoucher per month, for 12 months). Level 3: 10,000 x £6 eVouchers. Level 4: 10,000 x £1 money off next purchase eVoucher. Level 2 eVouchers valid until 07/07/26. Level 3 & 4 eVouchers valid until 30/06/25. All eVouchers are valid for 20 minutes once activated and may only be used once. eVouchers may be used against PG Tips products purchased in participating stores: Asda, Morrisons (excl. Morrisons Daily), Sainsbury’s, Tesco and Waitrose (all excl. petrol stations & online redemption). Prize Draw on 16/06/25 for the chance to win 1 x £1,000 cash and any unclaimed Instant Win Level 1 cash prizes. Cash prizes paid via UK bank transfer. Max 1 entry per person per day and 4 in total per person. URNs can only be used once. Retain receipt. Promoter: Lipton Teas & Infusions, Manchester, M17 1NH. For a full set of terms and conditions please visit: pgtipsluckydips.co.uk.
Uploaded:
7/3/2025
Share:
Brand:
PG Tips
In collaboration with:
First seen:
20/02/2025
Found:
ASDA, pgtipsluckydips.co.uk
Type of Promotion:
Free Prize Draw
Instant Win
Promotion Category:
Food & Drink
Drinks
Hot Drinks
Tea
Prizes:
Cash
Vouchers/Gift Cards
Entry Mechanic:
URN
Form
Tags:
Gamification
Microsite
On-pack
Entry Requirements:
Purchase necessary, UK, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Promotional Entry
Screenshot:
Promotional Pack
PG Tips' Instant Win Prize Draw Promotion
Screen recording:
Screenshot:
PG Tips' Instant Win Prize Draw Promotion

PriZe Details

Instant Win

There are 20,600 prizes available to be won in total across the Promotional Period consisting of:(each of 7b, 7c and 7d being "Instant Win eVouchers", each an "Instant Win eVoucher" and Level 1 Cash Prize and Instant Win Vouchers, together being "Instant Win Prizes" and each an "Instant Win Prize")

Level 1 prize: 1 of 100 x £1,000 cash payment ("Level 1 Cash Prize")

Level 2 prize: 1 of 500 x £72 worth of digital eVouchers to be used to purchase any PG Tips product: 1 x £6 eVoucher per month for 12 months.

Level 3 prize: 1 of 10,000 x £6 digital eVoucher to be used to purchase the any PG Tips product

Level 4 prize: 1 of 10,000 x £1 digital eVoucher for £1 off your next purchase of any PG Tips product

Prize Draw

Prize Draw prizes consist of 1 x cash prize of £1,000, and any unclaimed Level 1 Cash Prize(s) ("Draw Cash Prize(s)"). The Prize Draw takes place on 16th June 2025 ("Draw Date").

Estimated Prize Pool:

£100,000 +

UK, 18+. Open 01/02/25 to 31/05/25 (inclusive). Purchase, internet, email, mobile number, 8-digit URN & smartphone required. To enter, scan QR code or visit pgtipsluckydips.co.uk, enter contact details and 8-digit URN found inside promotional packs and select preferred eVoucher retailer, for a chance to win an Instant Win prize or a Prize Draw prize. Instant Win prizes: Level 1: 100 x £1,000 cash. Level 2: 500 x £72 worth of digital eVouchers (1 x £6 eVoucher per month, for 12 months). Level 3: 10,000 x £6 eVouchers. Level 4: 10,000 x £1 money off next purchase eVoucher. Level 2 eVouchers valid until 07/07/26. Level 3 & 4 eVouchers valid until 30/06/25. All eVouchers are valid for 20 minutes once activated and may only be used once. eVouchers may be used against PG Tips products purchased in participating stores: Asda, Morrisons (excl. Morrisons Daily), Sainsbury’s, Tesco and Waitrose (all excl. petrol stations & online redemption). Prize Draw on 16/06/25 for the chance to win 1 x £1,000 cash and any unclaimed Instant Win Level 1 cash prizes. Cash prizes paid via UK bank transfer. Max 1 entry per person per day and 4 in total per person. URNs can only be used once. Retain receipt. Promoter: Lipton Teas & Infusions, Manchester, M17 1NH. For a full set of terms and conditions please visit: pgtipsluckydips.co.uk.

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