Bisto x Wallace & Gromit's Weekly Prize Draw Promotion

A on-pack promotion featuring a brand collaboration between Bisto and Wallace & Gromit
Bisto has partnered with Aardman Animation’s Wallace & Gromit to bring shoppers a new promotion using both a winning token mechanism and a classic weekly draw, facilitated by a form found on the promotional microsite, winwithbisto.co.uk and will be followed up by a wrap-up draw. Prizes feature various Wallace & Gromit-themed merchandise.

The grand prize is available only to one of three shoppers who find a unique Feathers McGraw winning ticket in their promotions packs. The prize is “a round, one-carat, brilliant cut, blue lab grown diamond worth approximately £1,500”. The prize is a clear nod to the diamond heist by Feathers McGraw in the films, Wallace & Gromit: The Wrong Trousers and Wallace & Gromit: Vengeance Most Fowl.

This brand partnership and on-pack promotion is supported with in-store POS and social media activity to boost visibility.

PromoNow, ASDA February 2025 | Promotions Seen

A on-pack promotion featuring a brand collaboration between Bisto and Wallace & Gromit

UK 18+. Purchase req'd. Main Promotion: 00:01 on 30.01.25 to 23:59 on 16.04.25. During the Main Promotion, there are two prize promotions: a chance to find a Feathers McGraw winning ticket and a chance to participate in one of the Weekly Draws. Purchase of a promotional tub of Bisto (190g) req'd. Promotion tubs are available in participating retailers and selected stores, subject to availability. Internet access req'd. Retain promotional tub, receipt and winning ticket. Winning Ticket Promotion: If you find a winning ticket, you will win the Main Prize. Total of three promotional tubs with a winning ticket will be distributed to three randomly selected stores, on dates during the Main Promotion selected at random. Random selection will be via a randomised computer process. To claim the prize, follow the instructions on the winning ticket by 23:59 on 30.06.25. Promotional tub, receipt and winning ticket may be req'd to validate your prize. Email req'd. Main Prize: a round one-carat, brilliant cut, blue lab grown diamond worth approx. £1,500. Three Main Prizes (one per winning ticket) available to be won. Winning tickets will be placed in promotional tubs, distributed at random during the Main Promotion. Weekly Draws: during the Main Promotion, there are also 11 Weekly Draws. Each Weekly Draw will run from 00.01 on Thursday to 23.59 on Wednesday. To enter, follow the instructions on this website during a Weekly Draw. Receipt upload req'd on entry. Mobile no req'd. Entrants will be req'd to confirm mobile no using a “One-Time-Password”. Weekly Draw Prizes: available prizes in each Weekly Draw include: 25 x slippers, 25 x water bottles, 50 x pairs of socks and 500 x £1.50 Bisto E-vouchers (to be redeemed in participating retailers). Wrap Up Draw: 00:01 on 17.04.25 to 23:59 on 16.07.25. Entries received during this period will be entered into a Wrap Up Draw where 10 x water bottles (plus any prizes not won/claimed in the Winning Ticket Promotion or Prize Draw) will be available to be won. Max 1 entry per receipt and 5 entries per mobile no across the Main Promotion and Wrap Up Draw. Max 4 prizes per mobile no across Main Promotion and Wrap Up Draw. See full T&Cs for terms and full prize details. Promoter: Premier Foods Group Ltd, Premier House, Centrium Business Park, Griffiths Way, St Albans, Hertfordshire, AL1 2RE.
Uploaded:
7/3/2025
Share:
Brand:
Bisto
In collaboration with:
Wallace & Gromit, Aardman Animations
First seen:
20/02/2025
Found:
ASDA, winwithbisto.co.uk
Type of Promotion:
Instant Win
Free Prize Draw
Promotion Category:
Food & Drink
Cooking Sauces
Food Cupboard
Prizes:
Merchandise
Vouchers/Gift Cards
Entry Mechanic:
Form
Ticket/Item
Tags:
Brand Collaboration
Microsite
On-pack
Receipt Validation
Entry Requirements:
Purchase necessary, UK, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Promotional Entry
Screenshot:
Promotional Pack
Bisto x Wallace & Gromit's Weekly Prize Draw Promotion
Screen recording:
Screenshot:
Bisto x Wallace & Gromit's Weekly Prize Draw Promotion

PriZe Details

A description of the prizes available to be won (each a "Prize") and the number of winners for each stage of the Promotion are set out below:

Find a Feathers McGraw Winning Ticket Promotion

3 x winning 'Feathers McGraw' tickets will be randomly seeded into the Promotional Products. The Promoter will use a randomised computer process to select the Promotion Participating Retailers, location and date of seeding. Entrants who purchase a Promotional Product and find a winning ticket inside it will each win a round, one-carat, brilliant cut, blue lab grown diamond worth approximately £1,500 (each a “Main Prize”). The diamonds incorporating the Main Prize are lab grown and each will be supplied with a IGI certificate including a laser inscription with a unique code on a diamond girdle. This code will correspond with the diamond’s IGI certificate. The diamonds have been purchased and verified by a certified diamond retailer. The Promoter accepts no responsibility for the resale value of the lab diamonds or any fluctuation in value of the diamonds. A winner of a Main Prize acknowledges and accepts that under no circumstances will they be permitted to return the Main Prize once they have received it.

Weekly Draws

Each Promotion Week, the following prizes are available to be won as part of the Weekly Draws with winners being selected at random from eligible entries:

Winners of the slippers and socks Prizes will be required to select a preferred size on their claim form and such sizes will be provided on a first come, first served basis while stocks last. In total, there are 6,600 Weekly Draw Prizes available to be won across the 11 weekly prize draws during the Promotional Period (with 600 Weekly Draw Prizes available to be won per Promotion Week). Therefore, a maximum of 6,600 winners will be selected at random during the Promotional Period (a maximum of 600 winners per Promotion Week) from all eligible entries.

25 pairs of Feathers McGraw slippers (size Medium (UK 4-8; EU 36-39) or Large (UK 8.5-11; EU 40-45), depending on the size an entrant selects on the claim form);

25 Feathers McGraw water bottles (17.5 fl oz);

50 pairs of Feathers McGraw socks (size Small-Medium (UK 4-8; EU 37-42) or Large (UK 9-13; EU 43-48), depending on the size an entrant selects on the claim form); and

500 £1.50 Bisto seasonings e-vouchers (which are valid until 14 May 2025 and can be redeemed at the preferred retailer selected by the winner in advance from ASDA, Morrisons (excluding Morrisons Daily) and Sainsbury’s, within their stores – such e-vouchers cannot be redeemed at petrol stations or online), each a "Weekly Draw Prize".

Wrap Up Draw

The following prizes are available to be won as part of the Wrap Up Draw, with winners being selected at random from eligible entries:

  • any Prize not won during the Main Promotion or Weekly Draws;
  • excluding e-voucher Prizes, any Prize not claimed during the Main Promotion or Weekly Draws; and
  • 10 Feathers McGraw water bottles (17.5 fl oz).

Estimated Prize Pool:

£5,000 - £10,000

UK 18+. Purchase req'd. Main Promotion: 00:01 on 30.01.25 to 23:59 on 16.04.25. During the Main Promotion, there are two prize promotions: a chance to find a Feathers McGraw winning ticket and a chance to participate in one of the Weekly Draws. Purchase of a promotional tub of Bisto (190g) req'd. Promotion tubs are available in participating retailers and selected stores, subject to availability. Internet access req'd. Retain promotional tub, receipt and winning ticket. Winning Ticket Promotion: If you find a winning ticket, you will win the Main Prize. Total of three promotional tubs with a winning ticket will be distributed to three randomly selected stores, on dates during the Main Promotion selected at random. Random selection will be via a randomised computer process. To claim the prize, follow the instructions on the winning ticket by 23:59 on 30.06.25. Promotional tub, receipt and winning ticket may be req'd to validate your prize. Email req'd. Main Prize: a round one-carat, brilliant cut, blue lab grown diamond worth approx. £1,500. Three Main Prizes (one per winning ticket) available to be won. Winning tickets will be placed in promotional tubs, distributed at random during the Main Promotion. Weekly Draws: during the Main Promotion, there are also 11 Weekly Draws. Each Weekly Draw will run from 00.01 on Thursday to 23.59 on Wednesday. To enter, follow the instructions on this website during a Weekly Draw. Receipt upload req'd on entry. Mobile no req'd. Entrants will be req'd to confirm mobile no using a “One-Time-Password”. Weekly Draw Prizes: available prizes in each Weekly Draw include: 25 x slippers, 25 x water bottles, 50 x pairs of socks and 500 x £1.50 Bisto E-vouchers (to be redeemed in participating retailers). Wrap Up Draw: 00:01 on 17.04.25 to 23:59 on 16.07.25. Entries received during this period will be entered into a Wrap Up Draw where 10 x water bottles (plus any prizes not won/claimed in the Winning Ticket Promotion or Prize Draw) will be available to be won. Max 1 entry per receipt and 5 entries per mobile no across the Main Promotion and Wrap Up Draw. Max 4 prizes per mobile no across Main Promotion and Wrap Up Draw. See full T&Cs for terms and full prize details. Promoter: Premier Foods Group Ltd, Premier House, Centrium Business Park, Griffiths Way, St Albans, Hertfordshire, AL1 2RE.

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