Golden Christmas

Christmas promotion by Aldi on their own-brand mince pies

Aldi's promotion was a breakthrough for discount stores. A Christmas-time promotion on their own-brand mince pies is a bold move into the on-pack promotions market. Aldi has utilised the URN code and form-based entry format, seen quite commonly with promotions. But with the pack of mince pies being only 55p, far cheaper than competing stores, Aldi made a strong break into the promotional scene. This promotion was marketed on Facebook.

Christmas promotion by Aldi on their own-brand mince pies

Purchase is necessary. Please retain an itemised receipt that states the time and date of purchase prior to entry, but within the Promotion Period, as this may be required for validation and in order for the winner to receive their Prize. Internet access and a valid email address are required
Uploaded:
25/6/2024
Share:
Brand:
Aldi
In collaboration with:
First seen:
11/13/2023
Found:
Superlucky me
Type of Promotion:
Instant Win
Promotion Category:
Retailer
Supermarket
Prizes:
Vouchers/Gift Cards
Entry Mechanic:
Form
Tags:
Microsite
On-pack
Entry Requirements:
Purchase necessary, UK, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Screenshot:
Golden Christmas
Screen recording:
Screenshot:
Golden Christmas

PriZe Details

1 x one years’ worth of shopping at ALDI valued at £5,200 (awarded as 52 x £100 ALDI Gift Cards); 10 x £1,000 ALDI Gift Cards (awarded as 10 x £100 ALDI Gift Cards); 35 x £500 ALDI Gift Cards (awarded as 5 x £100 ALDI Gift Cards); 100 x £250 ALDI Gift Cards (awarded as 2 x £100 ALDI Gift Cards and 1 x £50 ALDI Gift Card); 500 x £50 ALDI Gift Cards; 750 x £20 ALDI Gift Cards

Estimated Prize Pool:

£50,000 - £100,000

Purchase is necessary. Please retain an itemised receipt that states the time and date of purchase prior to entry, but within the Promotion Period, as this may be required for validation and in order for the winner to receive their Prize. Internet access and a valid email address are required

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