Past Promotions
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In Manchester when the perfect weather for rosé wine, Aldi offered their best selling rosé from the Rosé Billboard. In the 2 days it was live, 4,200 glasses of rosé were served and received a lot of media attention from news outlets and on the radio.
The rosé billboard was built for social media and to be highly shareable, the all-pink design quickly got attention and content from the public spread quickly, driving engagement and interactivity.
This activation was a massive success