Aldi Rose Degrees Billboard Experiential Activation

A wine sampling promotion by Aldi

In Manchester when the perfect weather for rosé wine, Aldi offered their best selling rosé from the Rosé Billboard. In the 2 days it was live, 4,200 glasses of rosé were served and received a lot of media attention from news outlets and on the radio.

The rosé billboard was built for social media and to be highly shareable, the all-pink design quickly got attention and content from the public spread quickly, driving engagement and interactivity.

This activation was a massive success - winning them the highest accolade at the IPM 2024 awards.