Alpen x Gardener's World promotion

Partnership promotion with BBC Gardener's World

Partnering with Gardeners’ World, Alpen’s on-pack promotion offers shoppers the chance to win a garden makeover worth up to £25,000 The promotion itself is hosted on Gardeners’ Weekly under the URL gardenersworld.com/win/alpen-competition/.  Under /win, Gardeners’ Weekly also offers various other promotions to enter. Each requires participants to sign up for Gardeners’ weekly, making it an opportunity to increase newsletter subscriptions.

PromoNow, Waitrose August-September 2024 | Promotions Seen

Partnership promotion with BBC Gardener's World

Uploaded:
1/10/2024
Share:
Brand:
Alpen
In collaboration with:
BBC Gardener’s World
First seen:
26/08/2024
Found:
Waitrose
Type of Promotion:
Free Prize Draw
Promotion Category:
Food & Drink
Food Cupboard
Breakfast Cereals
Prizes:
Experiences
Entry Mechanic:
Form
Tags:
On-pack
Entry Requirements:
No purchase necessary, UK, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Alpen x Gardener's World Entry
Screenshot:
Alpen Promotional Packaging
Alpen x Gardener's World promotion
Screen recording:
Screenshot:
Alpen x Gardener's World promotion

PriZe Details

  • One winner will receive a garden makeover worth up to the value of £25,000.00 including project management, design and landscaping co-ordinated by a recognised designer and completed by a landscaper recognised by the Association of Professional Landscapers. The designer and landscaper are in no way endorsed by BBC Gardeners’ World Magazine.
  • The designer and landscaper will be chosen by the Promoter based on the location and specifications of the winner’s garden.
  • A design plan will be created by the selected designer in conjunction with the winner’s brief. A maximum of two revisions to the original design concept are permitted.
  • The prize value will cover costs up to a maximum of £25,000.00 and the design will be commissioned to meet this budget. Unused budget cannot be used for any other purpose and will not be provided in cash. No additional spend will be provided for designs which exceed this budget and the winner will be responsible for meeting such additional costs.
  • The build of the garden will be completed within 18 months of the initial design consultation with the designer, subject to any unforeseen circumstances.

Estimated Prize Pool:

£10,000 - £50,000

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