Anchor's 'Spread Good in the Neighbourhood' Promotion

Partnership Charity promotion between Anchor and UK Community Foundations

With on-pack promotions hitting stores, this promotion by Anchor, in partner to UK Community Foundations were on store shelves to further the brand's reach for this cause.

The Anchor Community Connection Fund has donated £200,000 to local organisations, causes and programmes that focus on sharing food and growing community connections.

Food has always been at the heart of community life in Britain and cooking and enjoying food should be accessible for everyone. This is why we’ve partnered with the UK Community Foundation to connect local communities and ensure that as many people as possible have access to cooking skills, food education and friendship. Through the partnership, we aim to spread a bit of food positivity in neighbourhoods across the nation.
Stuart Ibberson, spokesperson for Anchor

Th 'Spread the Good in the Neighbourhood' promotion has helped facilitate 24 projects across 3 communities which ncludes community cooking classes and free meals.

Partnership Charity promotion between Anchor and UK Community Foundations

Uploaded:
18/7/2024
Share:
Brand:
Anchor
In collaboration with:
UK Community Foundations
First seen:
17/07/2024
Found:
IPM 2024 Awards Shortlist
Type of Promotion:
Good Cause
Promotion Category:
Spreads
Food & Drink
Prizes:
Donation
Entry Mechanic:
Ticket/Item
Tags:
On-pack
Brand Collaboration
Entry Requirements:
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Screenshot:
Anchor's 'Spread Good in the Neighbourhood' Promotion
Screen recording:
Screenshot:
Anchor's 'Spread Good in the Neighbourhood' Promotion

PriZe Details

Donations to UK Community Foundations.

Estimated Prize Pool:

£100,000 +

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