Belvita 'To The Most Positive Place' Promotion

Instant win prize draw brand promotion by Belvita
To start the year and to target the winter blues in many shoppers this January, Modelez-owned brand, Belvita, launched their instant win prize draw with the promotional agency, PromoVeritas. The prize promotion invites consumers to be in for the chance to win a trip to Finland, which, according to 2024’s World Happiness Report published by the University of Oxford: Wellbeing Research Centre, is the happiest country. 

As stated in the terms and conditions, this promotion by Belvita uses an open-winning moment method for the instant win portion of their promotion, “The first valid entry received on or after that winning moment will be awarded the Prize.” The promotion also rolls over prizes if no prizes have been claimed between winning moments, “If no entry is received between one winning moment to the next, the Prize from that winning moment will be rolled over, creating an additional winning moment.” Meaning that all 1090 prizes will be given away to participants.

In total, there will be 5 grand prizes which are the trips to Finland. 4 of these are rewarded and distributed across all entrants whilst 1 is exclusive to shoppers and entrants who bought their promotional Belvita pack from Tesco.
PromoNow, Tesco December 2024 & January 2025 | Promotions Seen

Instant win prize draw brand promotion by Belvita

UK & ROI, 18+. 07/01/25 – 01/05/25. Purchase required for UK only, no purchase necessary for ROI. Internet, email & mobile required. Instant Win (max. 1 entry p/person p/day; max 1 prize/person): Visit belvitasnacks.com/win, register details, select region, enter product barcode & batch code found on pack (UK only) & retailer purchased from (UK only) to enter. Instant Win Prizes: 90 x Wellness Days (spa vouchers worth £200/€ equivalent), 1000 x £50 cash (/€ equivalent). Grand Prize Draw: All valid entries from UK & ROI submitted into draw (max. 1 entry p/person). Grand Prizes: 4 winners will each win 1 x trip to Finland for winner & a guest (exclusions apply, worth up to £6500/€ equivalent) plus £500 (/€ equivalent) (a “Trip to Finland”). Tesco Exclusive Prize Draw (UK only): All valid entries from UK which selected Tesco as the retailer purchased from will also be entered into Tesco Exclusive Prize Draw (max. 1 entry p/person). Tesco Exclusive Prize: 1 x Trip to Finland. Wrap Up Draw (1 entry p/person): 02/05/25 – 15/08/25. Wrap Up Prize: 1 x £250 cash (/€ equivalent). 1 Instant Win, Prize Draw & Wrap Up Prize p/person. Retain proof of purchase for each separate entry (UK only). Full T&Cs & Prize details: belvitasnacks.com/win-termsandconditions. Promoter: UK: Mondelez Europe Services GmbH – UK Branch. ROI: Mondelez Europe Services GmbH – Ireland Branch. *Finland is recognised as the happiest country according to Wellbeing Research Centre. Helliwell, J. F., Layard, R., Sachs, J. D., De Neve, J.-E., Aknin, L. B., & Wang, S. (Eds.). (2024). World Happiness Report 2024. University of Oxford: Wellbeing Research Centre
Uploaded:
24/1/2025
Share:
Brand:
Belvita
In collaboration with:
First seen:
22/01/2025
Found:
belvitasnacks.com/win
Type of Promotion:
Free Prize Draw
Instant Win
Promotion Category:
Healthy Snacks
Food & Drink
Food Cupboard
Prizes:
Vouchers/Gift Cards
Experiences
Holiday
Travel
Cash
Entry Mechanic:
Form
Tags:
On-pack
Entry Requirements:
Purchase necessary, UK, ROI, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Promotional Entry
Screenshot:
Belvita Desktop Scrollshot
Belvita 'To The Most Positive Place' Promotion
Screen recording:
Promotional Page | Desktop & Mobile Inspect
Screenshot:
Belvita 'To The Most Positive Place' Promotion

PriZe Details

  1. Instant Win: There are a total of 1090 Prizes available to be won. Prizes will be randomly allocated.
    1. Wellness Day: 90 winners will each win 1 x Wellness Day (given as a spa voucher worth £200 or € equivalent).
    2. Cash: 1000 winners will each win 1 x £50 cash or Euro equivalent.
  2. Grand Prize Draw: There will be 4 winners. Each winner will win 1 x trip to Finland for the winner and a guest (worth up to £6,500 or € equivalent) plus £500 spending money (or € equivalent) (a “Trip to Finland”).
  3. Tesco Exclusive Prize Draw: There will be 1 winner. The winner will win 1 x Trip to Finland.
  4. Wrap Up Draw: There will be 1 winner. The winner will win 1 x £250 cash (or € equivalent)

Estimated Prize Pool:

£100,000 +

UK & ROI, 18+. 07/01/25 – 01/05/25. Purchase required for UK only, no purchase necessary for ROI. Internet, email & mobile required. Instant Win (max. 1 entry p/person p/day; max 1 prize/person): Visit belvitasnacks.com/win, register details, select region, enter product barcode & batch code found on pack (UK only) & retailer purchased from (UK only) to enter. Instant Win Prizes: 90 x Wellness Days (spa vouchers worth £200/€ equivalent), 1000 x £50 cash (/€ equivalent). Grand Prize Draw: All valid entries from UK & ROI submitted into draw (max. 1 entry p/person). Grand Prizes: 4 winners will each win 1 x trip to Finland for winner & a guest (exclusions apply, worth up to £6500/€ equivalent) plus £500 (/€ equivalent) (a “Trip to Finland”). Tesco Exclusive Prize Draw (UK only): All valid entries from UK which selected Tesco as the retailer purchased from will also be entered into Tesco Exclusive Prize Draw (max. 1 entry p/person). Tesco Exclusive Prize: 1 x Trip to Finland. Wrap Up Draw (1 entry p/person): 02/05/25 – 15/08/25. Wrap Up Prize: 1 x £250 cash (/€ equivalent). 1 Instant Win, Prize Draw & Wrap Up Prize p/person. Retain proof of purchase for each separate entry (UK only). Full T&Cs & Prize details: belvitasnacks.com/win-termsandconditions. Promoter: UK: Mondelez Europe Services GmbH – UK Branch. ROI: Mondelez Europe Services GmbH – Ireland Branch. *Finland is recognised as the happiest country according to Wellbeing Research Centre. Helliwell, J. F., Layard, R., Sachs, J. D., De Neve, J.-E., Aknin, L. B., & Wang, S. (Eds.). (2024). World Happiness Report 2024. University of Oxford: Wellbeing Research Centre

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