Cheestrings' Garfield Movie On-Pack Prize Draw Promotion

A partnership promotion between Cheestrings and the Garfield Movie

The agency that worked on this Cheestrings and Garfield movie partnership promotion was Lime Communications, with Element London as the prize provider. Following the on-pack promotion during the promotional period, shoppers will be taken to the Strings & Things website, https://stringsandthings.com/; the homepage is focused on the partnership promotion and uses a button to direct the user to stringsandthings.com/garfield. The promotion begins with weekly draws for digital cinema tickets and finishes with a grand prize including Sony Bluetooth headphones, and 1 family movie-themed holiday to California.

In support of the on-pack promotion, there was also a video ad produced along with various posts on social media channels through organic posts and paid influencer ads; as well as having the on-pack promotion featured on various preview images on retailer’s grocery product listings.

Strings & Things hasn’t stopped at bolstering digital support but also made a conscious effort to support the promotion with various other channels, including in-store, on the radio and via banner ads to maximise their visibility and engagement. Strings & Things also plans to take this activation and partnership to Germany and France, making concerted efforts to make a global outreach.

A partnership promotion between Cheestrings and the Garfield Movie

Uploaded:
19/7/2024
Share:
Brand:
Cheestrings
In collaboration with:
Garfield
First seen:
06/06/2024
Found:
Tesco
Type of Promotion:
Free Prize Draw
Promotion Category:
Cheese
Snacks
Food & Drink
Prizes:
Holiday
Experiences
Travel
Tech
Vouchers/Gift Cards
Entry Mechanic:
Form
Tags:
Brand Collaboration
On-pack
Entry Requirements:
Purchase necessary, 21+, UK & ROI
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Entry Video
Screenshot:
Promotional Website
Cheestrings' Garfield Movie On-Pack Prize Draw Promotion
Screen recording:
Screenshot:
Cheestrings' Garfield Movie On-Pack Prize Draw Promotion

PriZe Details

There are 261 prizes to be won during the main Promotional Period. The prize split is as follows:

1. WEEKLY DRAW PRIZES (250 x digital cinema tickets);

2. GRAND PRIZE DRAW PRIZES (1x family holiday to California and 10 x Sony Bluetooth headphones)

Estimated Prize Pool:

£1,000 - £5,000

Related Promotions: