Creme Egg 'Admit It To Win' 2025 Promotion

Cadbury Creme Egg re-runs their successful 'How do you eat your?' promotion
Year after year, of successful prize promotions from Cadbury Creme Egg, the Mondelez-owned brand returns with their ‘Admit it to Win it’ campaign at their promotional microsite admit-it.cadbury.co.uk. It encourages participants to share how they enjoy their Creme Eggs to make the brand promotion feel more engaging through its interactivity. 

The promotion uses an instant win mechanic, utilising a ‘closed’ or ‘burned’ winning mechanic, as stated in the terms & conditions

PromoNow, Tesco December 2024 & January 2025 | Promotions Seen

Cadbury Creme Egg re-runs their successful 'How do you eat your?' promotion

Generic Summary Terms & Conditions: Selected stores only. UK, 18+. 00:01 02/12/24 – 23:59 20/04/25. Purchase a Participating Cadbury Creme Egg Product (see full T&Cs for qualifying products), visit admit-it.cadbury.co.uk, submit your mobile number to receive the One Time Password and complete the verification steps, then submit your details, product barcode & batch code and how you eat your Cadbury Creme Egg to find out instantly if you have won OR to enter the draw (depending on retailer). Prizes: access the T&Cs to check prizes to be won in this store (prizes vary in each store). Winning Moments randomly allocated. Retain receipt. Internet access, mobile phone and email address required. 1 entry per purchase per retailer. 1 entry per person per week, max 20 in total over the Promotional Period. 1 Prize per person per retailer. Full T&Cs & Prize Details: www.cadbury.co.uk/terms-and-conditions/admit-it-to-win. Promoter: Mondelez Europe Services GmbH – UK Branch.
Uploaded:
27/1/2025
Share:
Brand:
Cadbury
In collaboration with:
First seen:
22/01/2025
Found:
Tesco, admit-it.cadbury.co.uk
Type of Promotion:
Free Prize Draw
Instant Win
Promotion Category:
Food & Drink
Desserts
Confectionery
Prizes:
Cash
Entry Mechanic:
Form
Tags:
Microsite
Off-pack
Entry Requirements:
Purchase necessary, UK, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Promotional Microsite | Mobile Entry
Screenshot:
Creme Egg 'Admit It To Win' 2025 Promotion
Screen recording:
Screenshot:
Creme Egg 'Admit It To Win' 2025 Promotion

PriZe Details

Generic Summary Terms & Conditions:

Selected stores only. UK, 18+. 00:01 02/12/24 – 23:59 20/04/25. Purchase a Participating Cadbury Creme Egg Product (see full T&Cs for qualifying products), visit admit-it.cadbury.co.uk, submit your mobile number to receive the One Time Password and complete the verification steps, then submit your details, product barcode & batch code and how you eat your Cadbury Creme Egg to find out instantly if you have won OR to enter the draw (depending on retailer). Prizes: access the T&Cs to check prizes to be won in this store (prizes vary in each store). Winning Moments randomly allocated. Retain receipt. Internet access, mobile phone and email address required. 1 entry per purchase per retailer. 1 entry per person per week, max 20 in total over the Promotional Period. 1 Prize per person per retailer. Full T&Cs & Prize Details: www.cadbury.co.uk/terms-and-conditions/admit-it-to-win. Promoter: Mondelez Europe Services GmbH – UK Branch.

THE PRIZES: The prizes vary depending on the participating store where you purchase your Participating Cadbury Creme Egg Product from, as follows:

a. **INDEPENDENT RETAILERS (local shop: corner shop/ convenience shop)**: There are 30 Prizes available to be won. Prizes will be randomly allocated. i. 1 x £10,000 ii. 1 x £1,000 iii. 3 x £500 iv. 25 x £50

b. **BOOKER/ BRP ONLY**: There are 6 Prizes available to be won. Prizes will be randomly allocated. i. 1 x £5,000 ii. 2 x £500 iii. 3 x £50

c. **BOOTHS ONLY**: There are 2 Prizes available to be won. Prizes will be randomly allocated. i. 2 x £1,000

d. **SAINSBURY’S ONLY**: There are 38 Prizes available to be won. Prizes will be randomly allocated. i. 1 x £10,000 ii. 10 x £500 iii. 27 x £50

e. **ASDA ONLY**: There are 51 Prizes available to be won. Prizes will be randomly allocated. i. 1 x £10,000 ii. 50 x £100

f. **TESCO ONLY**: There are 56 Prizes available to be won. Prizes will be randomly allocated. i. 1 x £10,000 ii. 1 x £1,000 iii. 7 x £500 iv. 3 x £100 v. 44 x £50

g. **CO-OP ONLY**: There are 26 Prizes available to be won. Prizes will be randomly allocated. i. 1 x £10,000 ii. 5 x £500 iii. 20 x £100

h. **CO- MEMBERSHIP ONLY EXCLUSIVE PRIZE DRAW**: There will be a total of 5 winners. Each winner will win 1 x £500.

i. **WAITROSE ONLY**: There are 13 Prizes available to be won. Prizes will be randomly allocated. i. 1 x £5,000 ii. 2 x £500 iii. 10 x £50

j. **MORRISONS ONLY**: There are 32 Prizes available to be won. Prizes will be randomly allocated. i. 1 x £5,000 ii. 4 x £1,000 iii. 7 x £500 iv. 20 x £50

k. **ONESTOP ONLY**: There are 4 Prizes available to be won. Prizes will be randomly allocated. i. 1 x £5,000 ii. 1 x £500 iii. 2 x £50

l. **ICELAND ONLY**: There is 1 Prize available to be won. i. 1 x £1,000

m. **B&M ONLY**: There is 1 Prize available to be won. i. 1 x £1,000

n. **FARMFOODS ONLY**: There is 1 Prize available to be won. i. 1 x £1,000

o. **POUNDLAND ONLY**: There is 1 Prize available to be won. i. 1 x £1,000

Estimated Prize Pool:

£100,000 +

Generic Summary Terms & Conditions: Selected stores only. UK, 18+. 00:01 02/12/24 – 23:59 20/04/25. Purchase a Participating Cadbury Creme Egg Product (see full T&Cs for qualifying products), visit admit-it.cadbury.co.uk, submit your mobile number to receive the One Time Password and complete the verification steps, then submit your details, product barcode & batch code and how you eat your Cadbury Creme Egg to find out instantly if you have won OR to enter the draw (depending on retailer). Prizes: access the T&Cs to check prizes to be won in this store (prizes vary in each store). Winning Moments randomly allocated. Retain receipt. Internet access, mobile phone and email address required. 1 entry per purchase per retailer. 1 entry per person per week, max 20 in total over the Promotional Period. 1 Prize per person per retailer. Full T&Cs & Prize Details: www.cadbury.co.uk/terms-and-conditions/admit-it-to-win. Promoter: Mondelez Europe Services GmbH – UK Branch.

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