Disney ’Wonder of Friendship: The Experience’ Travelling Pop-Up Event

Disney's Pop-up event, celebrating 100 years

Across London, Berlin, Paris, and Madrid, the pop-up event championed Disney's story and characters. Focusing on Gen Z specifically, the event had 4 curated zones, each inspired by a Disney franchise. The physical installations were also enhanced with Snapchat overlays with various interactive and engaging features.

To fulfill this promotion, Disney worked with experts in sound, set, and tech design, interactive tech, as well as CGI and AR

This activation fulfilled their target of 74% sales, reaching a total of 90%; reaching 1.4 billion in reach via PR, user generated content, and organic. As seen on TikTok, who's audience is predominantly Gen Z, Disney also created a Disney 100 game, to get audiences aware and engaging with the brand's 100th anniversary.

This promotion won silver for 'Best Creative and Innovative Execution' in IPM's 2024 Awards