Wyke Farms 'Pick A Pair' March 2025

A promotion with a card-matching gamficiation

Wyke Farms, owners of premium cheddar brand, Ivy's Reserve, have developed yet another brand promotion. Much alike their promotional efforts with Ivy's Reserve, they've integrated an always-on methodology, which employs gamification.

The gamification in Wyke Farms' promotions, on both occasions, uses skill/luck-based card games. For Wyke Farm's main brand, a memory-match card game is used. It also uses similar rule to Ivy's Reserve, giving participants 3 attempts to make entry into the promotion.

In March, they're offering Cornishware’s adder green 16 piece dinner set with mugs as the prize.

A promotion with a card-matching gamficiation

Uploaded:
31/3/2025
Share:
Brand:
Wyke Farms
In collaboration with:
Cornishware
First seen:
07/02/2025
Found:
wykefarms.com/play-and-win
Type of Promotion:
Free Prize Draw
Promotion Category:
Dairy
Cheese
Spreads
Food & Drink
Prizes:
Homeware & Appliances
Entry Mechanic:
Form
Tags:
Always-on
Gamification
Off-pack
Favourites
Entry Requirements:
No purchase necessary, UK, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Promotional Entry | Mobile
Screenshot:
Instagram Post
Wyke Farms 'Pick A Pair' March 2025
Screen recording:
Promotional Entry | Desktop
Screenshot:
Prize Page
Wyke Farms 'Pick A Pair' March 2025

PriZe Details

this month's prize

WIN AN ADDER GREEN 16 PIECE DINNER SET WITH MUGS

This month’s prize is sure to elevate your dining experience: Cornishware’s adder green 16 piece dinner set with mugs. This prize includes 4 adder green mugs, 4 main plates, 4 side plates, and 4 cereal bowls. But that's not all! We are also offering four runners up bundles of our award winning, delicious cheese. Try your luck now!’

ABOUT CORNISHWARE


Cornishware, a family run business in the heart of the West Country has been crafting the iconic striped pottery you know and love for over 100 years. Every stripe tells a story of care and tradition, passing through 25 pairs of skilled hands before it reaches yours.

Estimated Prize Pool:

£100 - £1,000

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