GÜ x Bridget Jones Partnership Promotion

Brand partnership promotion with new 2025 release, Bridget Jones: Mad About the Boy (2025)

In celebration of the release of Bridget Jones: Mad About the Boy (2025), Gü is giving the chance for participants to win a Bridget-Jones-Inspired getaway to London. The promotion is accompanied and supported by promotional packs which has been redesigned to reflect the branding of the movie with a flash design of the movie pack on the pack as well as a pink re-design of Gü's usual sleek, black, packaging design.

"To support this promotion, GÜ has also launched sampling and OOH advertising including a mirror billboard to support engagement and interactivity. On social media and in an email to its newsletter subscribers, the sampling and shopper activation was announced and encouraged Londoners to visit and engage with the promotional pop-up event."
PromoNow, ASDA February 2025 | Promotions Seen

Brand partnership promotion with new 2025 release, Bridget Jones: Mad About the Boy (2025)

Short Terms & Conditions 18+, UK [and Republic of Ireland]. To enter for a chance to win, visit https://gudesserts.com/bridget-jones during the promotion period. The promotion is open from 00:01 on 17th January 2025 to 23:59 on 28th February 2025. Prizes: Prize package for 2 adults includes: • Travel: return train travel within mainland UK to London • Transfers: return station transfers in London • Accommodation: 2 nights’ luxury 4-star hotel accommodation in London, based on sharing a double occupancy room, with breakfast • Private Bridget Jones Themed Locations Walking Tour: 2.5 hours; includes professional guide • Patisserie Masterclass: 3 hours; includes expert instructor, all equipment and ingredients with participant’s bakes to take home • Blow Dry: 1 hour; includes wash, blow dry and nourishing treatment • Gift Card for a London department store: provided to the value of £250 per person • Cocktail Making Class: 2 hours; includes all equipment and 3 cocktails • Dinner at Hampstead Wine Bar: with the bill covered up to the value of £75 per person inclusive of gratuity Prize will roll over to another entrant if not claimed within 48 hours from notification of winning. Promoter & data controller: Gü Indulgent Foods Limited is Dunmow Road, Bishop's Stortford, Hertfordshire, CM23 5PA Prize Provider: Element London Ltd. Any personal data submitted by the winner to the Prize Provider will be treated in accordance with Prize Provider’s privacy policy, which is accessible at: https://element-london.com/element-london-privacy-policy-travel-english/
Uploaded:
6/2/2025
Share:
Brand:
In collaboration with:
Bridget Jones: Mad About the Boy (2025), Universal Pictures
First seen:
24/01/2025
Found:
Email, gudesserts.com/pages/bridget-jones-valentines
Type of Promotion:
Free Prize Draw
Promotion Category:
Food & Drink
Desserts
Cakes
Prizes:
Experiences
Holiday
Travel
Entry Mechanic:
Form
Tags:
On-pack
Entry Requirements:
No purchase necessary, UK, ROI, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Promotional Pages | Mobile
Screenshot:
Promotional Pack
GÜ x Bridget Jones Partnership Promotion
Screen recording:
Promotional Pages | Desktop
Screenshot:
GÜ x Bridget Jones Partnership Promotion

PriZe Details

Prizes:

Prize package for 2 adults includes:  

• Travel: Return train travel within mainland UK to London  

• Transfers: Return transfers between the accommodation and to and from the arrival/departure station in London

• Accommodation: 2 nights’ luxury 4-star hotel accommodation in London, based on sharing a double occupancy room, with breakfast  

• Private Bridget Jones Themed Locations Walking Tour: 2.5 hours; includes professional guide  

• Patisserie Masterclass: 3 hours; includes expert instructor, all equipment and ingredients and Recipient’s bakes to take home  

• Blow Dry: 1 hour; includes wash, blow dry and nourishing treatment  

• Gift Card for a London department store: Provided to the value of £250 per person  

• Cocktail Making Class: 2 hours; includes all equipment and 3 cocktails  

• Dinner at Hampstead Wine Bar: Provided to the value of £75 per person

Estimated Prize Pool:

£1,000 - £5,000

Short Terms & Conditions 18+, UK [and Republic of Ireland]. To enter for a chance to win, visit https://gudesserts.com/bridget-jones during the promotion period. The promotion is open from 00:01 on 17th January 2025 to 23:59 on 28th February 2025. Prizes: Prize package for 2 adults includes: • Travel: return train travel within mainland UK to London • Transfers: return station transfers in London • Accommodation: 2 nights’ luxury 4-star hotel accommodation in London, based on sharing a double occupancy room, with breakfast • Private Bridget Jones Themed Locations Walking Tour: 2.5 hours; includes professional guide • Patisserie Masterclass: 3 hours; includes expert instructor, all equipment and ingredients with participant’s bakes to take home • Blow Dry: 1 hour; includes wash, blow dry and nourishing treatment • Gift Card for a London department store: provided to the value of £250 per person • Cocktail Making Class: 2 hours; includes all equipment and 3 cocktails • Dinner at Hampstead Wine Bar: with the bill covered up to the value of £75 per person inclusive of gratuity Prize will roll over to another entrant if not claimed within 48 hours from notification of winning. Promoter & data controller: Gü Indulgent Foods Limited is Dunmow Road, Bishop's Stortford, Hertfordshire, CM23 5PA Prize Provider: Element London Ltd. Any personal data submitted by the winner to the Prize Provider will be treated in accordance with Prize Provider’s privacy policy, which is accessible at: https://element-london.com/element-london-privacy-policy-travel-english/

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