GÜ x Bridget Jones Partnership Promotion

Brand partnership promotion with new 2025 release, Bridget Jones: Mad About the Boy (2025)

In celebration of the release of Bridget Jones: Mad About the Boy (2025), Gü is giving the chance for participants to win a Bridget-Jones-Inspired getaway to London. The promotion is accompanied and supported by promotional packs which has been redesigned to reflect the branding of the movie with a flash design of the movie pack on the pack as well as a pink re-design of Gü's usual sleek, black, packaging design.

In support of this promotion, Gu have also brought it to life with a billboard and a sampling activation in London, announced via their newsletter and on social media.

Brand partnership promotion with new 2025 release, Bridget Jones: Mad About the Boy (2025)

Short Terms & Conditions 18+, UK [and Republic of Ireland]. To enter for a chance to win, visit https://gudesserts.com/bridget-jones during the promotion period. The promotion is open from 00:01 on 17th January 2025 to 23:59 on 28th February 2025. Prizes: Prize package for 2 adults includes: • Travel: return train travel within mainland UK to London • Transfers: return station transfers in London • Accommodation: 2 nights’ luxury 4-star hotel accommodation in London, based on sharing a double occupancy room, with breakfast • Private Bridget Jones Themed Locations Walking Tour: 2.5 hours; includes professional guide • Patisserie Masterclass: 3 hours; includes expert instructor, all equipment and ingredients with participant’s bakes to take home • Blow Dry: 1 hour; includes wash, blow dry and nourishing treatment • Gift Card for a London department store: provided to the value of £250 per person • Cocktail Making Class: 2 hours; includes all equipment and 3 cocktails • Dinner at Hampstead Wine Bar: with the bill covered up to the value of £75 per person inclusive of gratuity Prize will roll over to another entrant if not claimed within 48 hours from notification of winning. Promoter & data controller: Gü Indulgent Foods Limited is Dunmow Road, Bishop's Stortford, Hertfordshire, CM23 5PA Prize Provider: Element London Ltd. Any personal data submitted by the winner to the Prize Provider will be treated in accordance with Prize Provider’s privacy policy, which is accessible at: https://element-london.com/element-london-privacy-policy-travel-english/
Uploaded:
6/2/2025
Share:
Brand:
In collaboration with:
Bridget Jones: Mad About the Boy (2025), Universal Pictures
First seen:
24/01/2025
Found:
Email, gudesserts.com/pages/bridget-jones-valentines
Type of Promotion:
Free Prize Draw
Promotion Category:
Food & Drink
Desserts
Cakes
Prizes:
Experiences
Holiday
Travel
Entry Mechanic:
Form
Tags:
On-pack
Entry Requirements:
No purchase necessary, UK, ROI, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Screenshot:
GÜ x Bridget Jones Partnership Promotion
Screen recording:
Screenshot:
GÜ x Bridget Jones Partnership Promotion

PriZe Details

Prizes:

Prize package for 2 adults includes:  

• Travel: Return train travel within mainland UK to London  

• Transfers: Return transfers between the accommodation and to and from the arrival/departure station in London

• Accommodation: 2 nights’ luxury 4-star hotel accommodation in London, based on sharing a double occupancy room, with breakfast  

• Private Bridget Jones Themed Locations Walking Tour: 2.5 hours; includes professional guide  

• Patisserie Masterclass: 3 hours; includes expert instructor, all equipment and ingredients and Recipient’s bakes to take home  

• Blow Dry: 1 hour; includes wash, blow dry and nourishing treatment  

• Gift Card for a London department store: Provided to the value of £250 per person  

• Cocktail Making Class: 2 hours; includes all equipment and 3 cocktails  

• Dinner at Hampstead Wine Bar: Provided to the value of £75 per person

Estimated Prize Pool:

£1,000 - £5,000

Short Terms & Conditions 18+, UK [and Republic of Ireland]. To enter for a chance to win, visit https://gudesserts.com/bridget-jones during the promotion period. The promotion is open from 00:01 on 17th January 2025 to 23:59 on 28th February 2025. Prizes: Prize package for 2 adults includes: • Travel: return train travel within mainland UK to London • Transfers: return station transfers in London • Accommodation: 2 nights’ luxury 4-star hotel accommodation in London, based on sharing a double occupancy room, with breakfast • Private Bridget Jones Themed Locations Walking Tour: 2.5 hours; includes professional guide • Patisserie Masterclass: 3 hours; includes expert instructor, all equipment and ingredients with participant’s bakes to take home • Blow Dry: 1 hour; includes wash, blow dry and nourishing treatment • Gift Card for a London department store: provided to the value of £250 per person • Cocktail Making Class: 2 hours; includes all equipment and 3 cocktails • Dinner at Hampstead Wine Bar: with the bill covered up to the value of £75 per person inclusive of gratuity Prize will roll over to another entrant if not claimed within 48 hours from notification of winning. Promoter & data controller: Gü Indulgent Foods Limited is Dunmow Road, Bishop's Stortford, Hertfordshire, CM23 5PA Prize Provider: Element London Ltd. Any personal data submitted by the winner to the Prize Provider will be treated in accordance with Prize Provider’s privacy policy, which is accessible at: https://element-london.com/element-london-privacy-policy-travel-english/

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