Kellogg's Football Camps

Kellogg's targets football fans with a football-based promotion

Kellogg's and associated cereal product ranges tackle the football fan audience across Great Britain. Partnering with EFL, Manchester City, Rangers FC, and Celtic FC to bring shoppers prizes such as football tickets, equipment, and signed merchandise, all of which are sought-after prizes for football fans. This on-pack promotion is being run in support of Kellogg’s larger campaign, ’Kellogg’s Football Camps’ which is an initiative that gives children, aged 5-15, the chance to spend a free day at 1 of 71 participating football clubs.The promotion is featured on a microsite, at the domain kelloggsfc.com which is due to expire on the 27th of July 2024. With so many FMCG brands cornering the football fanbase, for example, Cadbury who have their own ‘Cadbury FC’ it begs the question if Kellogg’s will maintain or return to their Kellogg’s FC microsite and continue connecting to football fans.

Kellogg's targets football fans with a football-based promotion

This Promotion is open to residents of Great Britain only aged 18 or over, excluding employees of the Promoter, agents, distributors or affiliated companies of the Promoter or immediate family members (defined as parents, children, siblings, spouse and life Terms & Conditions partners and any other person residing with), and anyone professionally associated with this Promotion (including any employee of the EFL and/or any Club/CCO). Purchase is necessary. Please retain an itemised receipt that states the time and date of purchase prior to claim/entry, but within the relevant Promotion Period, as this may be required for validation and in order for the winner to receive their prize or claim their free football camp day (“Free Camp Day”) for their child. Internet access, a computer, smartphone or tablet, a Kellogg’s account and a valid email address are required to participate in this Promotion. Certain prizes also require the winner to be the holder of a valid UK bank account (see clauses 20 & 22 for further details). One claim for a Free Camp Day and one entry into the Instant Win Promotion is permitted per receipt of purchase. Each receipt of purchase must be new and unique, show a purchase of a Participating Product for that claim or entry that is made within the Promotion Period and pre-date the time and date of claiming or entry.
Uploaded:
25/6/2024
Share:
Brand:
Kellogg's
In collaboration with:
EFL, Manchester City FC, Rangers FC, Celtic FC
First seen:
04/18/2024
Found:
Sainsbury's
Type of Promotion:
Instant Win
Free Prize Draw
Promotion Category:
Food Cupboard
Breakfast Cereals
Prizes:
Football
Entry Mechanic:
Form
Tags:
Brand Collaboration
On-pack
Entry Requirements:
Purchase necessary, GB, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Screenshot:
Kellogg's Football Camps
Screen recording:
Screenshot:
Kellogg's Football Camps

PriZe Details

1 x Man City Men’s shirt from 23/24 season signed by one player; 1 x Man City Women’s shirt from 23/24 season signed by one player; 1 x Signed Celtic Men’s shirts from 23/24 season; 1 x Signed Celtic Women’s shirt from 23/24 season; 1 x Signed Rangers Men’s shirt from 23/24 season; 1 x Signed Rangers Women’s shirt from 23/24 season; 1 x pair of tickets to a Premier League home match of Manchester City men’s plus £100 spending money; 1 x pair of tickets to a Women’s Super League home match of Manchester City women’s plus £100 spending money; 1 x pair of tickets to a Cinch Premiership home match of Celtic men’s plus £100 spending money; 1 x pair of tickets to a Scottish Women’s Premier League home match of Celtic women’s plus £100 spending money; 1 x pair of tickets to a Cinch Premiership home match of Rangers men’s plus £100 spending money; 1 x pair of tickets to a Scottish Women’s Premier League home match of Rangers women’s plus £100 spending money; Extended period: 1 x PUMA Orbita 6 EFL SKY BET MS Training Ball; 15 x EFL Championship Club Signed Shirts from the 23/24 season signed by the first team squad; 15 x EFL League 1 Club Signed Shirt from the 23/24 season signed by the first team squad; 15 x EFL League 2 Club Signed Shirt from the 23/24 season signed by the first team squad; 50 x pairs of EFL Championship home match tickets of winner’s choice from selected matches during the 24/25 season; 50 x pairs of EFL League 1 home match tickets of winner’s choice from selected matches during 24/25 season; 50 x pairs of EFL League 2 home match tickets of winner’s choice from selected matches during 24/25 season; 50 x PUMA Orbita 6 EFL SKY BET MS Training Balls

Estimated Prize Pool:

This Promotion is open to residents of Great Britain only aged 18 or over, excluding employees of the Promoter, agents, distributors or affiliated companies of the Promoter or immediate family members (defined as parents, children, siblings, spouse and life Terms & Conditions partners and any other person residing with), and anyone professionally associated with this Promotion (including any employee of the EFL and/or any Club/CCO). Purchase is necessary. Please retain an itemised receipt that states the time and date of purchase prior to claim/entry, but within the relevant Promotion Period, as this may be required for validation and in order for the winner to receive their prize or claim their free football camp day (“Free Camp Day”) for their child. Internet access, a computer, smartphone or tablet, a Kellogg’s account and a valid email address are required to participate in this Promotion. Certain prizes also require the winner to be the holder of a valid UK bank account (see clauses 20 & 22 for further details). One claim for a Free Camp Day and one entry into the Instant Win Promotion is permitted per receipt of purchase. Each receipt of purchase must be new and unique, show a purchase of a Participating Product for that claim or entry that is made within the Promotion Period and pre-date the time and date of claiming or entry.

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