Win One Of 500 Tonieboxes

Ferreo's brand, Kinder's promotion in partnership with Toniesboxes

Kinder is beloved by families, children, and adults alike. The chocolate brand by Ferrero greets the Easter season and is holding a promotion in collaboration with Tonies to provide winners with 50 Toniesboxes, with an interactive and engaging promotion that targets the younger demographic of their audience. Found at kinderbuildastory.com, participants can make their entry and also try their Natoons’ ‘Build A Story’ function which supports the primary promotion. This activation is intended to be experienced by both the parent/guardian and the child, with designs featuring the cast of Natoons animal toys and colourful nature motifs. By facilitating this moment, Kinder relies on the emotional connection and fun of engaging to also include their brand, fostering a brand relationship that is both positive and memorable.This promotion and partnership also extends outside the UK with slight variations, for example in 2023 Germany had a similar promotion for the chance to win Tonisboxes across several different Kinder Surprise ranges, including their Natoons product line as well.This focus on family is nothing new for Kinder and the brand continues to keenly target its audience of families and children with each activation.

Ferreo's brand, Kinder's promotion in partnership with Toniesboxes

The prize draw is only open to UK and ROI residents aged 18 years old and over, excluding employees of the Promoter, their agents or any other persons professionally connected with the draw. The Promotion will begin at 00:01 14th February 2024 – 23:59 on 24th April 2024 (“Promotion Period”).
Uploaded:
25/6/2024
Share:
Brand:
Kinder
In collaboration with:
tonies
First seen:
03/06/2024
Found:
Co-Op Store
Type of Promotion:
Free Prize Draw
Promotion Category:
Food Cupboard
Confectionery
Prizes:
Tech
Entry Mechanic:
Form
Tags:
Brand Collaboration
Microsite
On-pack
Entry Requirements:
Purchase not necessary, UK, ROI, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Screenshot:
Win One Of 500 Tonieboxes
Screen recording:
Screenshot:
Win One Of 500 Tonieboxes

PriZe Details

50 x Toniesboxes being awarded each week

Estimated Prize Pool:

£10,000 - £50,000

The prize draw is only open to UK and ROI residents aged 18 years old and over, excluding employees of the Promoter, their agents or any other persons professionally connected with the draw. The Promotion will begin at 00:01 14th February 2024 – 23:59 on 24th April 2024 (“Promotion Period”).

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