Knorr Date Night Vouchers Promotion With Fred Sirieix

A Valentine's Day promotion by Knorr, working with Fred Sirieix

An off-pack promotion exclusive to ASDA. This promotion by Knorr offers ‘date night' vouchers in the prize pool in anticipation and celebration of Valentine's Day. This promotion is supported by various point-of-sale displays including aisle fins and free-standing display units, only seen in ASDA stores.

The in-store promotional displays feature French maître d'hôtel, Fred Sirieix, also known for being a UK TV personality, featured on shows like First Dates and BBC Two's Million Pound Menu. For Valentine's, this in-store promotion is just one of many activations by the brand to entice audiences with a seasonally relevant activation.

For the Valentine’s season, Knorr has also collaborated with Ann Summers and again, Fred Sirieix to promote their ‘Knorrplay’ Limited-Edition ‘Aphrodisiac’ Stock Pots for Valentine’s Day.

PromoNow, ASDA February 2025 | Promotions Seen

A Valentine's Day promotion by Knorr, working with Fred Sirieix

Open to UK 18+ only. Opens: 00:00 GMT 30/01/25. Closes: 23:59 GMT 26/02/25. Purchase required. Retain receipt to enter. To enter, purchase any Knorr Stock Pot from ASDA stores, then scan the promotion QR code or visit https://www.knorr.com/uk/Asda-Date-Night-Competition.html and complete the sign-up form. Entrants will be required to provide the following: full name, email address, and a photo of your receipt. 1 entry per person, per email address. There will be 100 winners in total: 25 winners drawn at random per week, for 4 weeks. 4 weekly prize draws. Entry windows for each prize draw begin at 00:00 GMT, end at 23:59 GMT and will run from: 30.01 – 05.02; 06.02 – 12.02; 13.02 – 19.02; and 20.02 – 26.02. Prizes will be drawn on the following Thursday of each week the Promotion runs. Prizes are distributed from a shared prize pool: 100 digital vouchers in total; 25 x £100 digital vouchers to be won each week. Max 1 prize per person. Internet access, valid email address, smartphone required. See https://www.knorr.com/uk/Asda-Date-Night-Competition.html for full T&Cs.
Uploaded:
7/3/2025
Share:
Brand:
Knorr
In collaboration with:
Fred Sirieix
First seen:
20/02/2024
Found:
ASDA
Type of Promotion:
Free Prize Draw
Promotion Category:
Food & Drink
Cooking Sauces
Prizes:
Vouchers/Gift Cards
Entry Mechanic:
Form
Tags:
Brand Collaboration
Off-pack
Entry Requirements:
Purchase necessary, UK, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Screenshot:
Knorr Date Night Vouchers Promotion With Fred Sirieix
Screen recording:
Screenshot:
Knorr Date Night Vouchers Promotion With Fred Sirieix

PriZe Details

There will be 100 winners overall (25 winners each week for four weeks). Each winner will receive:

1 x £100 digital voucher to be used in selected retailers (see below).

The vouchers will be provided by Reward Choice. No cash or other alternatives are available for the digital vouchers.

Estimated Prize Pool:

£5,000 - £10,000

Open to UK 18+ only. Opens: 00:00 GMT 30/01/25. Closes: 23:59 GMT 26/02/25. Purchase required. Retain receipt to enter. To enter, purchase any Knorr Stock Pot from ASDA stores, then scan the promotion QR code or visit https://www.knorr.com/uk/Asda-Date-Night-Competition.html and complete the sign-up form. Entrants will be required to provide the following: full name, email address, and a photo of your receipt. 1 entry per person, per email address. There will be 100 winners in total: 25 winners drawn at random per week, for 4 weeks. 4 weekly prize draws. Entry windows for each prize draw begin at 00:00 GMT, end at 23:59 GMT and will run from: 30.01 – 05.02; 06.02 – 12.02; 13.02 – 19.02; and 20.02 – 26.02. Prizes will be drawn on the following Thursday of each week the Promotion runs. Prizes are distributed from a shared prize pool: 100 digital vouchers in total; 25 x £100 digital vouchers to be won each week. Max 1 prize per person. Internet access, valid email address, smartphone required. See https://www.knorr.com/uk/Asda-Date-Night-Competition.html for full T&Cs.

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