Winery Trip Social Media Giveaway

Ran via Instagram, La Gioiosa offers entry to the promotion with social engagement

During the Christmas period, La Gioiosa opened the promotion to their Instagram audience, offering an avenue for their social media growth, appealing to audiences outside of shoppers in retailers. They’ve also advertised the promotion on X (formerly Twitter) encouraging shoppers to buy a bottle and enter the prize draw. Although the prize draw promotion follows a no-purchase necessary route, these activations are a great way to get consumers thinking about a brand and increase foot traffic to a brand’s product lines in retailers, despite whether or not a purchase is needed. Just be sure to seek help from an independent and auditable service provider, such as Promo Now, to conduct the prize draws, manage winner comms, and more.

Ran via Instagram, La Gioiosa offers entry to the promotion with social engagement

The competition is open to residents of the United Kingdom aged 21 years or over except employees of North South Wines Ltd and their close relatives and anyone otherwise connected with the organisation or judging of the competition. Multiple entries will be accepted per person. You can also share the post on your Instagram story for an extra entry. There is no entry fee and no purchase necessary to enter this competition.
Uploaded:
25/6/2024
Share:
Brand:
La Gioiosa
In collaboration with:
First seen:
01/01/2024
Found:
Morrisons
Type of Promotion:
Free Prize Draw
Promotion Category:
Beer, Wine & Spirits
Wine
Prizes:
Experiences
Holiday
Entry Mechanic:
Social Engagement
Tags:
Social
Entry Requirements:
Purchase not necessary, UK, 21+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Screenshot:
Winery Trip Social Media Giveaway
Screen recording:
Screenshot:
Winery Trip Social Media Giveaway

PriZe Details

1 x prize includes flights from a London airport to Treviso or Venice, transfer to a private winery tour at Villa Sandi with an exclusive Prosecco tasting, a stay overnight (bed and breakfast) at Locanda Sandi, plus dinner with a bottle of Prosecco, for the winner and a guest. If flight times allow, we will also include a transfer from La Gioiosa winery to Venice to allow the winner to spend a half day in Venice before the return flight home.

Estimated Prize Pool:

£100 - £1,000

The competition is open to residents of the United Kingdom aged 21 years or over except employees of North South Wines Ltd and their close relatives and anyone otherwise connected with the organisation or judging of the competition. Multiple entries will be accepted per person. You can also share the post on your Instagram story for an extra entry. There is no entry fee and no purchase necessary to enter this competition.

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