Joy Wine's Win With Joy - Ibiza Promotion

Social media prize promotion by Joy Wine.

Joy Wine reaches shelves with an on-pack promotion on their Spritz product lines. This shopper activation by Joy Wine features a bottleneck cone and leads shoppers to their Instagram page where they can make their entry into the promotion. To do so, participants have to follow the instructions as per Joy Wine’s pinned promotional post which includes following Joy Wine, liking the promotional post, tagging another account, and sharing the post to Instagram stories as seen in the caption of the promotional post.

This kind of promotion encourages social engagement and acquaints audiences with some of the brand’s social media accounts - funnelling participants into a longer-term engagement with the brand.

The Win With Joy promotion takes a prize draw mechanic to determine winners and supports this promotion with additional social media posts. For Joy Wine, using social media to host this promotion directly considers the target audience they want to reach. Joy Wine has made a concerted effort to target a younger Millenial-Gen Z audience since the start, according to Paradise London, who helped launch Joy WIne’s brand - their Head of Creative, Carly Dunne stated, “We wanted to create a brand that truly redefined how Gen-Z feels about wine.”

The main issue with this promotion is the lack of significant terms and conditions included in the promotional materials, this includes both the on-pack and social media posts regarding the prize promotion. Whilst the promotional materials refer audiences to the full terms & conditions in Joy Wine’s Instagram bio, there needs to be a few significant terms in the actual promotional material itself to be considered “legal, decent, honest and truthful”.

PromoNow, Sainsbury’s November 2024 | Promotions Seen

Social media prize promotion by Joy Wine.

Brand:

Joy

In collaboration with:

First seen:

21/11/2024

Found:

Sainsbury's

Type of Promotion:

Free Prize Draw

Promotion Category:

Food & Drink

Drinks

Beer, Wine & Spirits

Wine

Prizes:

Holiday

Experiences

Travel

Entry Mechanic:

Social Engagement

Tags:

On-pack

Social

Entry Requirements:

Purchase not necessary, 18+

View Promotion T&Cs:

Promotion T&Cs

PriZe Details

The Prize shall comprise of the following Activities (‘The Activities’) and Amenities.

Two Economy Class return Flights to Ibiza for a three-night (four days) trip from a major UK airport.

Accommodation at a 5* Hotel in Ibiza for 2 people.

Provisions of 2 x Joy Spritz bottles and Joy branded merchandise.

VIP tickets to a beach club with bed/lounge for 2 people.

Tickets to Ushuaia residency music event (2 x standard entry).

Estimated Prize Pool:

£1,000 - £5,000

Ibiza Terms & Conditions

The Promoter

Concha Y Toro UK Ltd, 9 Ashurst Court, London Road, Wheatley, Oxfordshire, OX33 1ER.

The Prize

Those Activities, Amenities and goods forming ‘The Prize’, as managed by The Promoter and defined in these Terms & Conditions forming the Campaign. Those persons taking part in, or making use of, those things that form the prize as prize winners.

Participants

Those persons taking part in, or making use of, those things that form the prize as prize winners.

Terms and Conditions

The Campaign shall be active during the period 05-08-24 until midnight 31-12-24. Entries outside these dates will not be entered into the prize draw. The Promoter will not be liable for entries that are not received, are incomplete, corrupt, or delayed for any reason. Should there be reasonable suspicion of a fraudulent entry, the Promoter may cancel such an entry without consultation with the Entrant.

The Activities forming ‘The Prize’ will take place during 2025 at a date to be discussed with the prize winner.

The number of permitted entries shall be one only per person – this shall qualify as a single entry into the prize draw.

Entry is by Participation and is free and no purchase is necessary. Entry requires agreement to these Terms and Conditions. Entrants must:

Follow the @joywineofficial Instagram account.

Comment and tag your most Joyful besties.

Share in your stories tagging @Joywineofficial.

Be available to travel from August 1st 2025 – September 30th 2025.

A Prize draw shall be conducted after the end of the Campaign period to determine and identify one individual Prize Winner who will receive the Ibiza trip or £5k cash. There will be smaller prizes awarded to other entrants of the competition, which will include Joy wine and small merchandise items.

The Prize winner may invite one other person to join them in the Activities. Both Prize winner and the must be at least 18 years old at the start of the Promotional timing. The Prize winner must nominate such other person and may not change that nomination without fair reason and notice. The Prize winner must provide The Promoter with the passport details of themself and the other Person within 48 hours of being advised of winning as part of acceptance of the prize. The Promoter reserves the right to void the prize win and another Winner be selected by a further Prize Draw should the Prize Winner fail to confirm acceptance of The Prize within 48 hours, however this may be caused. The Prize shall be null and void and any entitlement to the Amenities be canceled.

It is the responsibility of the Participants to ensure that they have a right to travel to Ibiza and that they have appropriate travel insurance and valid Passport for the dates of travel.

The Prize shall comprise of the following Activities (‘The Activities’) and Amenities.

Two Economy Class return Flights to Ibiza for a three-night (four days) trip from a major UK airport.

Accommodation at a 5* Hotel in Ibiza for 2 people.

Provisions of 2 x Joy Spritz bottles and Joy branded merchandise.

VIP tickets to a beach club with bed/lounge for 2 people.

Tickets to Ushuaia residency music event (2 x standard entry).

A full itinerary will be provided detailing all activities.

It is the responsibility of the Prize Winner to communicate with, and confirm attendance of, the other person forming the participants.

The Promoter will be allowed to cancel this agreement in the event that The Promoter, or any provider of the Activities or Amenities becomes insolvent or enters liquidation.

There is a cash alternative to The Prize which consists of £5,000 tax free cash (GBP).

The Participants are responsible for ensuring that they are able to take part in The Activities on the due date. Reasonable notice must be given should the Participants be unable to attend. Failure to attend shall make the prize null and void and cancel any entitlement to the Amenity. The Participants are solely responsible for ensuring that they arrive at the Airport in good time for the outbound and return flights. No compensation for missed flights or any other costs outside those for providing the Prize shall be paid by the Promoter.

Neither The Promoter, or any provider of the activities or Amenities shall be liable for any damages or harm that Participants might suffer, whether emotional, physical or financial (including their assets and goods) however caused, during the Campaign Period and The Activities.

Neither The Promoter, or any provider of the activities or amenities shall be liable for any damages or harm that Participants might suffer, either emotional, physical or financial (including their assets and goods) however caused, arising from the provision and use of the Amenities.

Neither The Promoter, or any provider of the activities or amenities shall be liable for any damages or harm that Participants might suffer, either emotional, physical, legal or financial (including their assets and goods) however caused, arising from their own actions, during the Campaign Period, The Activities or use of the Amenities.

Neither The Promoter, or any provider of The Activities or Amenities shall be liable for non-delivery of The Activities or The Amenities where circumstances beyond their reasonable control impact any or all of those things in whole or in part. For avoidance of doubt, this shall include but not be limited to legal, weather, safety, flight delays, flight cancellations or health risks posed prior to, or during, the Activities. There shall be no claim for compensation and any rearrangement of The Activities or The Amenities will be at the sole discretion of the Promoter.

Participants personal details shall be used for the management of the provision of The Activities and The Amenities and for no other purpose. Such data shall be managed by The Promoter and deleted from any database or record when no longer required.

Participants, by accepting the prize, agree that images of their person in photographic, video or audio format may be used for reasonable Marketing and Promotional purposes by the Promoter. Participants permit the Promoter to use their name and a broad indication of their home locality.

No party shall pass any Participant information to any other organisation unless required by a lawful authority with good reason.

These Terms & Conditions and any dispute or claim arising out of or in connection with them or their subject matter shall be governed by and construed in accordance with the laws of England and Wales.

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