Mount Gay's Barbados Promotion

On-pack promotion by Mount Gay featuring a microsite
It’s fairly common to see alcohol brands offer prizes such as trips to their distilleries or wineries or offer trips to the country or region in which the drink their brand sells originates. It’s also not uncommon for it to be both. For the rum brand, Mount Gay, their promotion’s main prize includes both. Making use of a bottleneck leaflet tag attached with a string, the rum embraces the vibrancy of both their brand but also Barbados.
Inside the leaflet, shoppers will find the QR code leading to the promotional microsite mountgaypromo.co.uk, The microsite features the same style, consistent with Mount Gay’s branding and on-pack promotional materials, opting to use receipt validation for their proof-of-purchase method.
Whilst there’s no real issue with the microsite and it works well from a user perspective on both desktop and mobile - this Mount Gay promotion falls victim to the mistake of not including significant terms on the on-pack materials. The on-pack promotion fails to disclose opening and closing dates, entrant requirements, and several more significant terms. Of which is outlined by the PromoNow Insights team in detail.
PromoNow

On-pack promotion by Mount Gay featuring a microsite

Uploaded:
1/10/2024
Share:
Brand:
Mount Gay
In collaboration with:
First seen:
26/07/2024
Found:
Waitrose
Type of Promotion:
Free Prize Draw
Promotion Category:
Drinks
Food & Drink
Spirits
Tequila, Liquers & Aperitifs
Prizes:
Holiday
Experiences
Travel
Entry Mechanic:
Form
Tags:
On-pack
Microsite
Receipt Validation
Entry Requirements:
Purchase Necessary, UK, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Mount Gay Entry Video
Screenshot:
Mount Gay On-Pack
Mount Gay's Barbados Promotion
Screen recording:
Screenshot:
Mount Gay's Barbados Promotion

PriZe Details

The winner will win a 4-star Barbados all-inclusive travel experience that consists of:

Return economy class flights for two (2) passengers – UK/Barbados

Return private car transfers – Airport / Hotel (Barbados Only)

4 nights 4* hotel accommodation for 2 adults, sharing a twin or double room.

All Inclusive meal plan

A visit of the Mount Gay Distillery

ATOL protection

The winner’s details will be collected by the fulfilment agency selected (Umbrella) by the promoter during the notification call and the arrangements will be made based on the available dates prior to 30/06/2025.

All holiday prizes are valid for travel until 30/06/2025 winners will not be able to travel over Christmas, Easter and bank holidays. All other dates are subject to availability at the time of booking at the discretion of the selected travel and accommodation vendors. All travel is subject to any and all governmental guidelines that might be applicable.

The winner may be requested to participate in reasonable publicity arising from the Promotion, with no further compensation.

Travel will be subject to flight and hotel availability at the date of booking the trip. The winner should notify the Promoter at least six weeks in advance of his/her preferred dates for taking the trip.

All travel must be completed within the time-frame stated within the competition. Extensions to the validity of the prize will not be allowed unless first authorised by the promotional agent.

The Promoter or Cloud Nine (prize fulfilment agency) will accept no responsibility for hotels / tours / transport companies etc. being withdrawn or amended. In the event of this, Cloud Nine will endeavour to offer a suitable alternative.

All travel arrangements offered are at the discretion of Cloud Nine and the promoter. Any requests relating to airport, airlines or hotels cannot be guaranteed.

Any amendments made by the prize winner after the booking is confirmed may be subject to administration charges levied by the specific supplier.

Passports and Visas are the responsibility and cost of the prize winner. The Promoter or Cloud Nine cannot be held responsible if the prize winner or any of the travelling party fail to obtain the required travel documentation.

There is no cash alternative or refund for unused portions of the prize.

Comprehensive travel insurance is not included in the prize. This will be the prize winner’s responsibility and proof of insurance will be required prior to departure.

The prize winner and their party (where applicable) are responsible for and must comply with any health advice / regulations / inoculations required by any destination country. Any associated costs for this are the responsibility of the prize winner and their party (where applicable).

For the avoidance of doubt, the prize does not include travel to and from home to the airport, gratuities, meals or other travel expenses unless otherwise stated, or any other costs of a personal nature not stated for winner and guest.

Bookings must be made through Cloud Incentives Ltd, The Station, 7 High Street, Olney, MK46 4EB.

Estimated Prize Pool:

£1,000 - £5,000

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