Please read these Terms and Conditions (the “Terms”) carefully. You will be legally bound by these Terms from the time you submit an entry for the Mr Kipling Minions Text to Win promotion (the Promotion). The Promoter and the Agency 1. Premier Foods Group Limited of Premier House, Centrium Business Park Griffiths Way, St. Albans, United Kingdom, AL1 2RE is the “Promoter”. 2. 20Ten Creative Limited of Fourth Floor, Old Street Works, 197 City Road, London, EC1V 1JN is the “Agency”. 3. Active Consultancy Ltd of Active House, 51 Wolsey Road, Esher, Surrey, KT10 8NT is the prize fulfilment agency is the “Prize Fulfilment Agency”. Eligibility 4. The Promotion is open to residents of the United Kingdom and the Republic of Ireland, aged 18 or over only. This Promotion excludes the (i) agents (including the Agency and the Prize Fulfilment Agency) and / or the employees of such agents, (ii) employees of the Promoter and its group companies, (iii) the immediate families of the agents and employees referred to in this clause and (iv) anyone professionally connected with the Promotion or its administration. 5. Entrants may need to provide proof of name, age and address to validate that they meet the entry requirements and can accept the Prize. 6. Entrants must seek the bill payer’s permission before texting to enter the Promotion. Texts will be charged at network’s standard rate. 7. No purchase necessary. Promotion Period 8. The Promotion will begin at 9.00am on 5 July 2023 and will close at 8.59am on 11 October 2023 (the “Promotion Period”). 9. The main promotion period will begin at 9.00am on 5 July 2023 and will close at 8.59am on 13 September 2023 (the “Main Promotion Period”). The Main Promotion Period will include 10 weekly prize draws starting from the Main Promotion Period opening time and ending at the closing time. Each “Promotion Week” during the Main Promotion Period will run from 9.00am on Wednesday to 8.59am the following Wednesday. 10. Following the end of the Main Promotion Period there will be a wrap up draw opening at 9.00am on 13 September 2023 and closing at 8.59am on 11 October 2023 (the “Wrap Up Draw”). How to Enter 11. To enter during (i) any Promotion Week during the Main Promotion Period or (ii) the Wrap Up Draw: (a) United Kingdom residents (England, Wales, Scotland and Northern Ireland) must text CAKE to 60060; and (b) Republic of Ireland residents must text CAKE to 50015. 12. Entries may only be submitted by text and standard network rates will apply. 13. All entries must be received by the Promoter by no later than the Promotion Period closing time. All entries received after the Promotion Period closing time are automatically disqualified. 14. There shall be a maximum of 3 entries per mobile number into each Promotion Week draw and the Wrap Up Draw. Entries made through agents, third parties, organized groups or any entry duplication method will not be accepted. The Prizes 15. The winners in each Promotion Week during the Main Promotion Period will each win 1 of the following 125 available prizes in the relevant Promotion Week (each a “Prize”): Promotion Week Entries submitted between Prizes available to be won in Promotion Week 1 9.00am on 5 July 2023 to 8.59am on 12 July 2023 • 8 x Funko POP! Minions 2- Roller Skating Stuart collectable. Dimensions 6.35 x 6.35 x 9.53 cm • 37 x Funko POP! Minions key rings. Dimensions 2.54 x 2.54 x 5.08 cm • 2 x Apple Airpods with wired charging case (2nd generation) and Minions Airpod Case (compatible with 2nd generation airpods) • 12 x Minions Poster (size – 16” x 20”) • 23 x Minions Mugs • 3 x Minions Medieval Mayhem Chess Set. Dimensions 35 x 35 x 15 cm • 4 x Minions Despicable Me ‘One In A Minion’ black T-shirt. • 4 x 10-Movie DVD Collection. This collection includes: Despicable Me, Despicable Me 2, Despicable Me 3, Minions, The Secret Life of Pets, The Secret Life of Pets 2, Sing, Dr. Seuss The Lorax, Hop, Dr. Seuss The Grinch. • 3 x Despicable Me DVD • 1 x Despicable Me 2 DVD • 7 x Despicable Me 3 DVD • 8 x Minions DVD • 9 x Minions Rise of Gru DVD • 4 sets of 4 Cinema Tickets: o List of participating cinemas: Showcase, Vue, Cineworld, Empire, IMC, Merlin, Movie House, Odeon Inside London, Odeon Outside London, Omniplex (NI), IMAX Playhouse, Picturehouse Inside London, Picturehouse Outside London, Reel Cinema, Savoy, Scott Cinemas, The Grosvenor or The Light. o Inclusions: 4 x Tickets to a cinema of the winner’s choice. Restrictions: Certain cinemas are excluded including most West End cinemas. Vue tickets are not accepted in ROI. Vouchers cannot be used for 3D or IMAX films. Special screenings may also be restricted. Please note all tickets are sent to your email address and not as a physical ticket. 2 9.00am on 12 July 2023 to 8.59am on 19 July 2023 • 8 x Funko POP! Minions 2- Roller Skating Stuart collectable. Dimensions 6.35 x 6.35 x 9.53 cm • 37 x Funko POP! Minions key rings. Dimensions 2.54 x 2.54 x 5.08 cm • 2 x Apple Airpods with wired charging case (2nd generation) and Minions Airpod Case (compatible with 2nd generation airpods) • 12 x Minions Poster (size – 16” x 20”) • 23 x Minions Mug • 3 x Minions Medieval Mayhem Chess Set. Dimensions 35 x 35 x 15 cm • 4 x Minions Despicable Me ‘One In A Minion’ black T-shirt. • 4 x 10-Movie DVD Collection. This collection includes: Despicable Me, Despicable Me 2, Despicable Me 3, Minions, The Secret Life of Pets, The Secret Life of Pets 2, Sing, Dr. Seuss The Lorax, Hop, Dr. Seuss The Grinch. • 3 x Despicable Me DVD • 1 x Despicable Me 2 DVD • 7 x Despicable Me 3 DVD • 8 x Minions DVD • 9 x Minions Rise of Gru DVD • 4 sets of 4 Cinema Tickets: o List of participating cinemas: Showcase, Vue, Cineworld, Empire, IMC, Merlin, Movie House, Odeon Inside London, Odeon Outside London, Omniplex (NI), IMAX Playhouse, Picturehouse Inside London, Picturehouse Outside London, Reel Cinema, Savoy, Scott Cinemas, The Grosvenor or The Light. o Inclusions: 4 x Tickets to a cinema of the winner’s choice. Restrictions: Certain cinemas are excluded including most West End cinemas. Vue tickets are not accepted in ROI. Vouchers cannot be used for 3D or IMAX films. Special screenings may also be restricted. Please note all tickets are sent to your email address and not as a physical ticket. 3 9.00am on 19 July 2023 to 8.59am on 26 July 2023 • 8 x Funko POP! Minions 2- Roller Skating Stuart collectable. Dimensions 6.35 x 6.35 x 9.53 cm • 37 x Funko POP! Minions key rings. Dimensions 2.54 x 2.54 x 5.08 cm • 2 x Apple Airpods with wired charging case (2nd generation) and Minions Airpod Case (compatible with 2nd generation airpods) • 12 x Minions Poster (size – 16” x 20”) • 23 x Minions Mugs • 3 x Minions Medieval Mayhem Chess Set. Dimensions 35 x 35 x 15 cm • 4 x Minions Despicable Me ‘One In A Minion’ black T-shirt. • 4 x 10-Movie DVD Collection. This collection includes: Despicable Me, Despicable Me 2, Despicable Me 3, Minions, The Secret Life of Pets, The Secret Life of Pets 2, Sing, Dr. Seuss The Lorax, Hop, Dr. Seuss The Grinch. • 3 x Despicable Me DVD • 1 x Despicable Me 2 DVD • 7 x Despicable Me 3 DVD • 8 x Minions DVD • 9 x Minions Rise of Gru DVD • 4 sets of 4 Cinema Tickets: o List of participating cinemas: Showcase, Vue, Cineworld, Empire, IMC, Merlin, Movie House, Odeon Inside London, Odeon Outside London, Omniplex (NI), IMAX Playhouse, Picturehouse Inside London, Picturehouse Outside London, Reel Cinema, Savoy, Scott Cinemas, The Grosvenor or The Light. o Inclusions: 4 x Tickets to a cinema of the winner’s choice. Restrictions: Certain cinemas are excluded including most West End cinemas. Vue tickets are not accepted in ROI. Vouchers cannot be used for 3D or IMAX films. Special screenings may also be restricted. Please note all tickets are sent to your email address and not as a physical ticket. 9 9.00am on 30 August 2023 to 8.59am on 6 September 2023 • 6 x Funko POP! Minions 2- Roller Skating Stuart collectable. Dimensions 6.35 x 6.35 x 9.53 cm • 35 x Funko POP! Minions key rings. Dimensions 2.54 x 2.54 x 5.08 cm • 1 x Apple Airpods with wired charging case (2nd generation) and Minions Airpod Case (compatible with 2nd generation airpods) • 12 x Minions Poster (size – 16” x 20”) • 23 x Minions Mug • 10 x Minions Medieval Mayhem Chess Set. Dimensions 35 x 35 x 15 cm • 3 x Minions Despicable Me ‘One In A Minion’ black T-shirt. • 3 x 10-Movie DVD Collection. This collection includes: Despicable Me, Despicable Me 2, Despicable Me 3, Minions, The Secret Life of Pets, The Secret Life of Pets 2, Sing, Dr. Seuss The Lorax, Hop, Dr. Seuss The Grinch. • 2 x Despicable Me DVD • 1 x Despicable Me 2 DVD • 7 x Despicable Me 3 DVD • 9 x Minions DVD • 9 x Minions Rise of Gru DVD • 4 sets of 4 Cinema Tickets: o List of participating cinemas: Showcase, Vue, Cineworld, Empire, IMC, Merlin, Movie House, Odeon Inside London, Odeon Outside London, Omniplex (NI), IMAX Playhouse, Picturehouse Inside London, Picturehouse Outside London, Reel Cinema, Savoy, Scott Cinemas, The Grosvenor or The Light. o Inclusions: 4 x Tickets to a cinema of the winner’s choice. Restrictions: Certain cinemas are excluded including most West End cinemas. Vue tickets are not accepted in ROI. Vouchers cannot be used for 3D or IMAX films. Special screenings may also be restricted. Please note all tickets are sent to your email address and not as a physical ticket. 10 9.00am on 6 September 2023 to 8.59am on 13 September 2023 • 6 x Funko POP! Minions 2- Roller Skating Stuart collectable. Dimensions 6.35 x 6.35 x 9.53 cm • 35 x Funko POP! Minions key rings. Dimensions 2.54 x 2.54 x 5.08 cm • 1 x Apple Airpods with wired charging case (2nd generation) and Minions Airpod Case (compatible with 2nd generation airpods) • 15 x Minions Poster (size – 16” x 20”) • 26 x Minions Mug • 3 x Minions Medieval Mayhem Chess Set. Dimensions 35 x 35 x 15 cm • 3 x Minions Despicable Me ‘One In A Minion’ black T-shirt. • 3 x 10-Movie DVD Collection. This collection includes: Despicable Me, Despicable Me 2, Despicable Me 3, Minions, The Secret Life of Pets, The Secret Life of Pets 2, Sing, Dr. Seuss The Lorax, Hop, Dr. Seuss The Grinch. • 3 x Despicable Me DVD • 1 x Despicable Me 2 DVD • 7 x Despicable Me 3 DVD • 9 x Minions DVD • 9 x Minions Rise of Gru DVD • 4 sets of 4 Cinema Tickets: o List of participating cinemas: Showcase, Vue, Cineworld, Empire, IMC, Merlin, Movie House, Odeon Inside London, Odeon Outside London, Omniplex (NI), IMAX Playhouse, Picturehouse Inside London, Picturehouse Outside London, Reel Cinema, Savoy, Scott Cinemas, The Grosvenor or The Light. o Inclusions: 4 x Tickets to a cinema of the winner’s choice. Restrictions: Certain cinemas are excluded including most West End cinemas. Vue tickets are not accepted in ROI. Vouchers cannot be used for 3D or IMAX films. Special screenings may also be restricted. Please note all tickets are sent to your email address and not as a physical ticket. 16. The winners during the Wrap Up Draw will each win 1 of a minimum of 20 of the following available Prizes together with any Prizes which are not claimed by any winners during each Promotion Week during the Main Promotion Period: Prize Description Minimum number available to be won • Funko POP! Minions 2- Roller Skating Stuart collectable. Dimensions 6.35 x 6.35 x 9.53 cm 1 • Funko POP! Minions key rings. Dimensions 2.54 x 2.54 x 5.08 cm 4 • Minions Poster (size - 16” x 20”) 6 • Minions Mug 1 • Minions Medieval Mayhem Chess Set. Dimensions 35 x 35 x 15 cm 1 • Minions Despicable Me ‘One In A Minion’ black T-shirt. 1 • 10-Movie DVD Collection. This collection includes: Despicable Me, Despicable Me 2, Despicable Me 3, Minions, The Secret Life of Pets, The Secret Life of Pets 2, Sing, Dr. Seuss The Lorax, Hop, Dr. Seuss The Grinch. 1 • Despicable Me DVD 1 • Despicable Me 3 DVD 1 • Minions DVD 2 • Minions Rise of Gru DVD 1 17. There is no alternative prize to the Prizes. The Promoter reserves the right (but is not obliged) to substitute a reasonably equivalent alternative Prize, of equal or greater value, should any circumstances make this necessary. 18. The Prizes are not negotiable or transferable. Selection of the Winners Promotion Week Draws 19. On each Friday following a Promotion Week, 125 winners will be selected at random from all valid entries using a computer randomizer program. The winners during each Promotion Week will each win 1 of the 125 available Prizes. Wrap Up Draw 20. Within 7 days after the closing time of the Wrap Up Draw, a minimum of 20 winners will be selected at random from all valid entries using a computer randomizer program. The winners during the Wrap Up Draw will each win 1 of a minimum of 20 available Prizes. Winner Announcement and Delivery of the Prize 21. The winners during each Promotion Week and the Wrap Up Draw will be contacted by the Prize Fulfilment Agency by text via the mobile number used by the winner to enter the Promotion, within 14 days of the closing time for each prize draw (the “Notification Date”). Entrants who have not won the Prize will not be notified. Winners will be asked to provide their details (including their name, valid email address and home address (if relevant)) to enable the Promoter (or the Prize Fulfilment Agency on the Promoter’s behalf) to deliver the Prize to the winner. Winners will have 14 of days from the Notification Date to provide the requested details. If the Agency is unable to contact you or, if you do not claim the Prize and provide your details within the time period specified in this clause, your claim will become invalid. In respect of the Wrap Up Draw, the Promoter reserves the right to offer the Prize to the next eligible entrant selected from the remaining valid entries that were received in accordance with these Terms, should a winner’s claim become invalid or, if the winner cannot accept the Prize for any reason. 22. The Prize will be delivered or e-mailed to each winner at the home address or valid e-mail address provided by the winner in accordance with clause 21, within 21 days of the date the winner accepts their Prize and provides their details. Any prizes that are not claimed during each Promotion Week will be added into the prize pool for the Wrap Up Draw. Data Protection and Marketing 23. By entering the Promotion, each entrant agrees that any personal information provided by them with their entry may be held and used by the Promoter or its agents (including the Agency and the Prize Fulfilment Agency) and its suppliers for the purpose of administering the Promotion. 24. The winners may be required to take part in non-paid publicity or advertising relating to the Promotion, which may include having their photograph taken for promotional and press purposes. The Promoter may use the winners’ surname and county of residence to announce them as the winner for each prize draw. If you do not wish for your personal information to be used for this purpose or, if you wish to limit the amount of personal information that is published, please contact: privacy@premierfoods.co.uk 25. To receive a list of winner(s) and county of residence of the winner(s) please contact the Promoter’s consumer careline team here: https://www.premierfoods.co.uk/contact-us or by calling 0800 032 7111, within 3 months of the closing time of each prize draw. Please note that we may not be able to disclose this requested information, if an entrant objects to the disclosure of such information in accordance with clause 24. Where a winning entrant has objected to their information being disclosed, the Promoter or the Agency will instead provide confirmation that a prize was awarded, where a list of winners is requested. Limitation of Liability 26. Insofar as is permitted by law, the Promoter, its agents (including the Agency and the Prize Fulfilment Agency) or distributors will not in any circumstances be responsible or liable to compensate the winner(s) or accept any liability for any loss, damage, personal injury or death occurring as a result of taking up the Prize except where it is caused by the negligence of the Promoter, its agents or distributors or that of their employees. Your statutory rights are not affected. General 27. By entering the Promotion, you are agreeing to be bound by (i) these Terms and, to the extent applicable and (ii) the Premier Foods Group Limited website general terms of use: https://www.premierfoods.co.uk/SpecialPages/Legal-Notices/LegalNotices-TermsOfUse.aspx. Entrants also confirm that they are aware of the Promoter’s privacy notice: https://www.mrkiplingcompetition.co.uk/files/Privacy_Notice.pdf. Any entries that do not comply in full with these Terms and the applicable terms set out in this clause will be disqualified. 28. Any decision of the Promoter as to eligibility to take part in the Promotion or the result of the Promotion will be final and no correspondence or discussion will be entered into. The Promoter accepts no responsibility for entries that are incomplete, delayed, lost, damaged or unreadable whether due to failure or non-availability of the website, technical malfunction, systems, satellite, network, server, computer hardware or software failure of any kind, or the submission of incomplete information or any other reason. 29. The Promoter reserves the right to delay, postpone or cancel the Promotion in the event of circumstances outside its reasonable control, which it considers necessary. 30. The Promotion and these Terms are subject the laws of England and Wales. Any disputes must be referred to the English courts.