Mutti - Win a Food Adventure in Parma

Off-pack promotion by Mutti
Whilst this promotion by Mutti is not an on-pack promotion. By leveraging in-store promotional displays, the off-pack promotion was able to have an in-store presence by using point-of-sales materials. By including promotional information through the displays, Mutti was able to get the promotion in front of shoppers. Although, by including an on-pack aspect, not only does it encourage purchase, but carries and continues the promotional journey back to a shopper’s home. The promotional pack also acts as a reminder, without it, customers are more susceptible to forgetting about a promotion.
This promotion by Mutti also includes a promotional website available at winwithmutti.co.uk/enter and uses receipt validation as the method of purchase validation.
PromoNow, Morrisons October 2024 | Promotions Seen

Off-pack promotion by Mutti

Uploaded:
12/11/2024
Share:
Brand:
Mutti
In collaboration with:
First seen:
30/10/2024
Found:
Morrisons
Type of Promotion:
Free Prize Draw
Instant Win
Promotion Category:
Food & Drink
Italian Foods
Prizes:
Experiences
Travel
Holiday
Food & Drink
Vouchers/Gift Cards
Entry Mechanic:
Form
Tags:
Microsite
On-pack
Receipt Validation
Entry Requirements:
Purchase necessary, UK, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Mutti Mobile Entry
Screenshot:
Promotional Display
Mutti - Win a Food Adventure in Parma
Screen recording:
Screenshot:
Mutti - Win a Food Adventure in Parma

PriZe Details

  1. There are 2,102 prizes available to be won in total. 1 prize available via a prize draw on the 6th January 2025. Plus 2,161 prizes available to be won via open winning moments but may not all be claimed.
    1. Level 1 Prize is 1 x food experience, trip to Parma Italy which comprises of:
      1. A trip to Parma, Italy for 2 people for 5 nights including 4* accommodation, return economy flights to Bologna (dates chosen by winner, but limited as per point iii below), car hire for a driver aged 25+ with a clean UK licence, a Parma half day food tour excursion and a cooking class with the Italian chef Carlo Casoni.
      2. The specifics of the prizes shall be solely determined by the Organiser. No other prize substitutions are permitted except at the Organiser’s discretion. The prizes are not transferable.
      3. Special travel conditions. Holidays in the UK and Italy are excluded as travel dates. There is a pre-booking period of at least 6 weeks. There is no entitlement to carriage on a specific date or by a specific airline. The cost of petrol or diesel (rental car) will be borne by the winners themselves. Costs for arrival and departure to the departure airport will be borne by the winners themselves. The trips are bookable subject to availability. The winners of the trip are responsible for keeping all identification documents, booking confirmations, etc. necessary for the start of the trip. If you don’t hold a UK passport you may need a visa for this destination, and this should be arranged with the appropriate embassy. Although please note the cost of a visa of this kind isn’t included in your prize. The travel conditions of the respective tour operator apply. The trip can be redeemed up to 12 months from the prize being given.
      4. It is the Winner’s responsibility to ensure that all guests are in possession of a valid passport/visa for any country you are to visit. Neither the Promoter nor the appointed travel provider can accept liability for participants who cannot travel because of insufficient or incorrect documentation. Travellers must be owners of a ten-year passport that is valid for at least six months beyond your return date.
      5. The Promoter is not responsible for any COVID-19 related testing or restrictions required by the winner. The winner and their companion are responsible for ensuring they follow any COVID-19 guidelines, including but not limited to any quarantine or isolation related costs. The winner and their companion are responsible for ensuring that they adhere to all/any COVID-19 related protocol.
    2. Level 2 Prize: 1 of 100 hampers available to be won via predetermined open winning moments. Each branded hamper will consist of the following:
      • 1 x Wooden spoon
      • 1 x Apron
      • 1 x Tote bag
      • 2 x Polpa 400g
      • 2 x Peeled 400g
      • 2 x Passata 400g
      • 2 x Double concentrate
      • 1 x Pizza Sauce Aromatica 400g
      • 1 x Cherry tomatoes 400g
      • 1 x Pasta Sauce
      The contents of each hamper are subject to availability and the items may vary as the artwork is for illustrative purposes only.
    3. Level 3 Prize: 2,001 eVouchers up to the maximum value of £3.15 available to be won via predetermined open winning moments.

Estimated Prize Pool:

£5,000 - £10,000

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