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This on-pack promotion by Nakd in partnership with ClassPass, overseen by PromoVeritas, spans over 3 months. Following the promotional entry requirements on-pack will lead shoppers to the microsite nakdxclasspass.com/ where they will have to enter a 10-digit URN (Unique Reference Number) which can be found inside each promotional pack. This promotion does require a purchase but each successful and valid entry is accompanied by a month-long free trial to ClassPass as a gift with purchasing their Nakd pack. Whilst there are 60 instant win prizes guaranteed to be won and distributed via ‘winning moments’, there’s also a wrap-up draw that gives away any unclaimed and unwon prizes. Since a free trial is awarded with each successful entry, it also rewards every entrant for their participation in the promotion.
The on-pack promotion and in-store point-of-sale (POS) materials will also be supported by further efforts in digital shopper marketing, paid and organic social media content, as well as experiential activations like sampling.
“Over the coming months, nākd’s visibility will be at a huge peak, not just as a result of our digital ATL campaign, but also because we’re making our ClassPass promotion unmissable across multiple touchpoints, including in-store and online. This means there is a golden opportunity for retailers to drive category sales by making sure they’re stocked up on bestselling nākd multipacks.”
Jo Agnew, nākd’s Marketing Director
Summary Terms & Conditions: GB, 18+ only. 12:00 am BST 01/05/24 – 23:59 pm BST 31/07/24. Purchase a Promotional Product, scan the QR code or visit www.nakdxclasspass.com to be directed to a microsite and enter your details and the unique code on the inside of your pack to find out instantly if you have won a Prize. Purchase required. Prizes: 1 of 50 x gift cards to be redeemed for a 6 months base membership of ClassPass (London tariff); or 1 of 10 x gift cards to be redeemed for a 12 months base membership of ClassPass (London tariff). Prizes randomly allocated. Internet access & valid email address required. Retain receipt to claim. Maximum 1 entry per unique code. Maximum 1 Prize per person. Credit or debit card required to redeem subscription. Unless you cancel or change your plan, you will be charged the then current membership rate when you have used the full amount on your gift card. Visit www.nakdxclasspass.com for full T&Cs & Prize details. The ClassPass trial offer is only available to new trialers in the United Kingdom where ClassPass is available. Promoter: Natural Balance Foods Ltd, 2nd Floor 45 Grosvenor Road, St Albans, United Kingdom, AL1 3AW.