BETTER BREAKFAST CLUB LAUNCH

Nestle's better breakfast promotion that gets customer pciking their favourite cereal

The Better Breakfast Club launch by Cereal Partners welcomed participants from the UK, Channel Islands, Isle of Man, and Republic of Ireland, aged 18 and above, who were part of the Cereal Partners database. This inclusive campaign excluded employees and their families of the Promoter and its associates. Participants engaged in the promotion without needing to make a purchase by voting for their favorite Nestlé cereal on nes.tl/betterbreakfastclub, providing basic details like first name, last name, and email address. Each vote counted as one entry into the prize draw, with an option to gain an additional entry by answering a set of questions. A maximum of two entries per person was allowed, ensuring fairness. Ten lucky winners were randomly selected to receive £50 Love2Shop vouchers, valid for a year, distributed promptly via courier within 28 days of the draw. The Promoter maintained strict adherence to data protection laws, offering participants the choice to consent to marketing communications.

Nestle's better breakfast promotion that gets customer pciking their favourite cereal

Open to UK, CI, IoM, and ROI residents, aged 18 and over who are currently opted in to the Cereal Partners database. Excludes employees and their immediate families of the Promoter, its agents or anyone professionally connected to the promotion. No purchase necessary.
Uploaded:
25/6/2024
Share:
Brand:
Nestlé
In collaboration with:
First seen:
10/19/2023
Found:
E-mail
Type of Promotion:
Free Prize Draw
Promotion Category:
Food Cupboard
Confectionery
Prizes:
Vouchers/Gift Cards
Entry Mechanic:
Newsletter Link
Tags:
Gamification
Entry Requirements:
Purchase not necessary, UK, ROI, Channel Islands, Isle of Man, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Screenshot:
BETTER BREAKFAST 
CLUB LAUNCH
Screen recording:
Screenshot:
BETTER BREAKFAST 
CLUB LAUNCH

PriZe Details

10 x prizes available to be won each consisting of a £50 Love2Shop voucher

Estimated Prize Pool:

£100 - £1,000

Open to UK, CI, IoM, and ROI residents, aged 18 and over who are currently opted in to the Cereal Partners database. Excludes employees and their immediate families of the Promoter, its agents or anyone professionally connected to the promotion. No purchase necessary.

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