Not On The High Street's 'FML Store'

This experiential pop-up store brings the web-store 'Not On The High Street' to an in-store audience. The primary goal of this promotion was to appeal to more Gen Z audiences who give gifts for small occasions, fails, and hiccups in life. The idea is to bring small moments of joy to consumers with this pop-up store. The pop-up store was fitted with a curated selection from 'Not On The High Street's' goods and was an amazing promotion - using various aspects of Gen Z 'social culture' like fascination with astrology - the store was launched to be the same time as when Mercury was in Retrograde, a period known for bad luck in astrology. The pop-up store was fitted with trending Gen Z style, following maximalist styles and colourful art prints.

The campaign was also highly successful, winning Gold in the IPM 2023 awards in the Retail & e-commerce sector, with 81 million influencer views, 250 million of online readership and large amounts of coverage as well as prints.