Tesco Christmas Grottos Activation

For this activation, Tesco focused on creating something that all families from various economic backgrounds could enjoy as a response to the impact on families in 2023 that the cost-of-living crisis has had. For this promotion, there was no focused ROI sales incentive or focus - the main idea was to boost love for the brand, and give back to the community during the holiday season.

Going live in early November, the announcement was made to shoppers and families were encouraged to provide information about the children's likes and interest such as their favourite school subject just to personalise the experience, making the day just that bit more special.

The Grottos make their appearances in and by Tesco stores and were decorated to look like your classic Christmas Grotto.

The promotion was widely successful with 21,500 families visiting.