Win weekends in the wild

Interactive augmented reality (AR) promotion by Old Mout Cider in partnership with WWF

Heineken UK Limited launched an exciting promotional campaign in mid-2023, inviting UK residents aged 18 and over (excluding Isle of Man and Channel Islands) to participate. By purchasing a promotional pack of Old Mout, participants could scan a QR code to embark on an augmented reality (AR) adventure and potentially win enticing prizes. Each participant could enter up to 8 times, with prizes including prestigious £2000 Canopy & Stars gift cards for Tier 1 winners, accompanied by a £500 travel allowance, and Tier 2 prizes like Old Mout tote bags, coffee cups, and glasses. Winners were notified instantly during specific winning moments, with unclaimed prizes entering a final draw. Moreover, for every entry, Heineken pledged to donate £1 to WWF, up to a maximum of £255,000. The promotion, running from July 3 to September 28, 2023, aimed to engage consumers through interactive AR experiences while promoting responsible drinking. Participants accessed the promotion via QR code scanning on Old Mout packs or visiting www.oldmoutcider.co.uk/win-retailer on their mobile devices, aligning with Heineken's commitment to delivering an immersive and rewarding consumer experience.

Interactive augmented reality (AR) promotion by Old Mout Cider in partnership with WWF

Only open to residents in the UK (excl. Isle of Man and Channel Islands) aged 18 or over, excluding employees of any company in the Heineken group and any person whom, in the Promoter’s reasonable opinion, should be excluded due to their involvement or connection with this promotion.
Uploaded:
25/6/2024
Share:
Brand:
Old Mout Cider
In collaboration with:
First seen:
08/09/2023
Found:
Tesco
Type of Promotion:
Instant Win
Free Prize Draw
Promotion Category:
Beer, Wine & Spirits
Cider
Prizes:
Holiday
Entry Mechanic:
Form
Tags:
On-pack
Entry Requirements:
Purchase not necessary, UK, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Screenshot:
Win weekends in the wild
Screen recording:
Screenshot:
Win weekends in the wild

PriZe Details

10 x £2000 Canopy and Stars gift cards; A £500 travel allowance will be provided to all Tier 1 prize winners; 200 x Old Mout tote bags; 200 x Old Mout coffee cups; 100 x Old Mout Glasses.

Estimated Prize Pool:

£10,000 - £50,000

Only open to residents in the UK (excl. Isle of Man and Channel Islands) aged 18 or over, excluding employees of any company in the Heineken group and any person whom, in the Promoter’s reasonable opinion, should be excluded due to their involvement or connection with this promotion.

Related Promotions: