OREO x Pac-Man

Oreo promotional partnership with Pac-Man in a gamified activation

This activation and promotion is in support of OREO’s ‘Chase Playfulness’ tagline with the opportunity to win prizes by using the #ChasePlayfulness with their Oreo x Pac-Man cookies. The promotion is also accompanied by promotional packs and on-pack designs. By partnering with Pac-Man, Oreo has dialled in on the ‘nostalgia factor’ and encourages participants to try the gamified promotion and associate the two brands together.Oreo and Pac-Man are renowned for their commitment to playfulness, which makes it a seamless collaboration. Both brands appeal to all generations and we can’t wait to see families and friends coming together to enjoy Oreo cookies while playing Pac-Man games for fun and bonding moments.– Aadil TayougaThe gamified promotion is a replica of Pac-Man accompanied by Oreo’s special-print cookies and brings back the simple arcade-style gaming experience on mobile. With a leaderboard and addictive gameplay, it encourages participants to engage for longer and enthusiastically with the campaign.

Oreo promotional partnership with Pac-Man in a gamified activation

To participate in this promotion, participants must: have Internet access; have a device with a camera (optional for ROI residents) Have a mobile phone number with the country code [+44 or +353] and an SMS-enabled device in order to be able to receive and read a verification code during the participation process. Each mobile phone number will be linked to the e-mail address provided. agree to these Rules, have read and accepted the Privacy Notice and confirm that they are at least 18 years old by checking the appropriate tick box; During the Promotion Period each participant (defined by a name and email address and the combination needs to be unique to a single participant for a prize claim to be valid) may participate up to a maximum of one time per calendar day. Once the maximum participation limit is reached, participants will be excluded from further participation on that specific day at the Promoter or Administrator’s discretion. Participants may win any prize once during the course of the Promotion. There is a maximum of one Instant Win entry per day and per household (IP address). For the residents of Ireland, purchase of a product as mentioned in point. is not required to participate in the Promotion and can enter the promotion by visiting the website www.oreo.eu. The purpose of these Rules is to ensure equality for all participants and equal opportunities to win a prize after participating using the Mechanic specified in these Rules.
Uploaded:
25/6/2024
Share:
Brand:
Oreo
In collaboration with:
Pac-Man, Bandai Namco Entertainment
First seen:
03/06/2024
Found:
Co-Op Store
Type of Promotion:
Instant Win
Free Prize Draw
Promotion Category:
Food Cupboard
Biscuits
Prizes:
Holiday
Entry Mechanic:
Form
Tags:
Brand Collaboration
On-pack
Receipt Validation
Gamification
Entry Requirements:
Purchase necessary, UK, ROI, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Screenshot:
OREO x Pac-Man
Screen recording:
Screenshot:
OREO x Pac-Man

PriZe Details

1 x VIP Trip to Tokyo with a value of up to GBP 6500; 5 x OREO PAC-Man Special Edition Arcade Machines; 100 x Pac-Man Nano Player Pro Mini Arcade Machines; 100 x Pac-Man Keyring Arcade Games

Estimated Prize Pool:

£10,000 - £50,000

To participate in this promotion, participants must: have Internet access; have a device with a camera (optional for ROI residents) Have a mobile phone number with the country code [+44 or +353] and an SMS-enabled device in order to be able to receive and read a verification code during the participation process. Each mobile phone number will be linked to the e-mail address provided. agree to these Rules, have read and accepted the Privacy Notice and confirm that they are at least 18 years old by checking the appropriate tick box; During the Promotion Period each participant (defined by a name and email address and the combination needs to be unique to a single participant for a prize claim to be valid) may participate up to a maximum of one time per calendar day. Once the maximum participation limit is reached, participants will be excluded from further participation on that specific day at the Promoter or Administrator’s discretion. Participants may win any prize once during the course of the Promotion. There is a maximum of one Instant Win entry per day and per household (IP address). For the residents of Ireland, purchase of a product as mentioned in point. is not required to participate in the Promotion and can enter the promotion by visiting the website www.oreo.eu. The purpose of these Rules is to ensure equality for all participants and equal opportunities to win a prize after participating using the Mechanic specified in these Rules.

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