P&O Cruises' Experiential Marketing Campaign

P&O Cruises sets sails with an experiential campaign that transforms ordinary and everyday spaces into escapes by using sensory marketing and artificial intelligence.

The experience transports participants to locations like the Fjords in Norway without ever stepping foot outside the UK. Using mocktails and scented air pods, this experiential campaign makes your ordinary shopping centre into a mini adventure.

This promotion was also an excellent set up for lead generation, using large billboards, tablets, and other digital to make streamlining sign-up via QR code to microsites with prize draws. The prize draw was run across Smooth and Heart radio.

After participants sign up - they receive a personalised video of their ideal cruise, curated none other by AI, creating that personal connection and prioritising the shopper, inviting them on a journey.

Our new marketing strategy, Holiday Like Never Before, aims to drive awareness and consideration with guests who may have thought that cruising wasn’t for them. Our pop-up stands in two of the UK’s busiest retail destinations during the peak holiday booking period will support agents by helping potential guests to understand the exceptional value and varied experiences offered by a P&O Cruises holiday.