PizzaExpress Earn Your Stripes

In anticipation for National Pizzaday, PizzaExpress pays homage to their employee's iconic uniform, inviting customers to wear a black-and-white stripped t-shirt to receive a free classic Margherita pizza in their restaurants.

We were looking for a partner to help us build smart, culturally relevant, creative moments that celebrate our rich brand and the unwavering love the nation has for our iconic pizzas. Having already delivered our first campaign together for National Pizza Day, we are confident that the team have the magic formula for us and are excited about what’s in the pipeline for 2024.

Jo Vaughton, Marketing Director at PizzaExpress

The promotion is a nod back all the way back to 1965 wherein PizzaExpress still had those iconic black-and-white stripped uniforms.