Popchips' Pop It Weekly Promotion

Brand promotion by Popchips with promotional partners, Tom Grennan, Latitude, and Isle of Wight Festival.
Popchips has partnered with Tom Grennan, Latitude, and Isle of Wight Festival 2025 for their ‘Pop It Weekly’ promotion, with accompanying on-pack designs for the promotion reaching shop shelves.

This prize promotion went live on January 27th at popitweekly.com. The microsites prominently feature animations to engage shoppers and would-be participants. They also use a simple form where participants can opt-in for the prizes they wish to win which helps the brand better understand what their audience values, helping to build better prize pools for brand promotions in the future.
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Brand promotion by Popchips with promotional partners, Tom Grennan, Latitude, and Isle of Wight Festival.

Uploaded:
27/1/2025
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Brand:
Popchips
In collaboration with:
Tom Grennan, Latitude, Isle of Wight Festival
First seen:
22/01/2025
Found:
popitweekly.com
Type of Promotion:
Free Prize Draw
Promotion Category:
Crisps
Food & Drink
Food Cupboard
Prizes:
Cash
Experiences
Entry Mechanic:
Form
Tags:
Microsite
Brand Collaboration
On-pack
Entry Requirements:
Purchase necessary, UK, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Promotional Entry
Screenshot:
Popchips' Pop It Weekly Promotion
Screen recording:
Screenshot:
Popchips' Pop It Weekly Promotion

PriZe Details

THE MAIN PROMOTION PRIZES

There are 9 prizes to be won in total per Weekly Prize Draw during the Main Promotion Period (each a "MP Prize"). There are 81 MP Prizes in total.

In each Weekly Prize Draw the following MP Prizes will be available to win:

2 x pairs of Tom Grennan Gig tickets

1 x pair of Latitude Festival 2025 GA weekend Camping tickets

1 x pair of Isle of Wight Festival 2025 GA weekend Camping tickets

5 x £100 cash prizes per week

Estimated Prize Pool:

£1,000 - £5,000

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