Premier Foods x Cluedo Who Stole The Recipe?

In partnership with Cluedo, Premier Foods has built a creative promotion which throws shoppers into the classic board game, featuring a microsite with its very own Cluedo-style design and inviting participants to engage in the simple gamification that attempts to immerse shoppers into the mystery of the stolen recipe.

Uploaded:
25/6/2024
Share:
Brand:
Premier Foods
In collaboration with:
Cluedo
First seen:
03/04/2024
Found:
SuperLuckyMe
Type of Promotion:
Free Prize Draw
Promotion Category:
Food Cupboard
Packaged Foods
Prizes:
Holiday
Entry Mechanic:
URN
Tags:
Brand Collaboration
On-pack
Entry Requirements:
Purchase not necessary, UK, ROI, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Screenshot:
Premier Foods x Cluedo Who Stole The Recipe?
Screen recording:
Screenshot:
Premier Foods x Cluedo Who Stole The Recipe?

PriZe Details

1 x holiday for a family of 4 to New York; 975 x Cluedo board games

Estimated Prize Pool:

£1,000 - £5,000

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