Premier Foods and Puffin Books' Book Bundles Promotion

A brand collaboration between Puffin Books and Premier Foods, offering book bundles
This on-pack promotion for selected Premier Foods products has been spotted in stores. A brand collaboration between Penguin Books and Premier Foods’ Ambrosia, Mr Kipling, and Angel Delight which is available at the promotional microsite winbookbundles.com

The book bundles offered in this promotional pack are all a part of the Puffin Classics book bundle. Puffin Books is celebrating 85 years this year and has worked with Premier Foods to celebrate its anniversary - the long-standing children’s book publishing brand has also been running prize promotions on its channels.

The brand promotion and collaboration with Premier Foods uses a prize draw promotional mechanic and ends the promotion with a wrap-up draw which entrants who have not already won, will automatically be entered into.

Alongside the promotional packs across the three featured brands, this prize promotion also was supported in-store with point-of-sale promotional display materials, including FSDUs.

PromoNow, ASDA February 2025 | Promotions Seen

A brand collaboration between Puffin Books and Premier Foods, offering book bundles

UK&ROI 18+. No purchase necessary. Valid email address and mobile number req’d. To enter, complete the form on this website to submit your name, email address and mobile number. Entrants will be required to confirm their mobile number by using a “One-Time-Password.” Main Promotion: opens 9am on 3/2/25 & closes 4.59pm on 31/3/25. Entrants who enter during the Main Promotion will be entered into a prize draw where three-hundred Prizes are available to be won (see below). At time of entry, entrants will be given the option to be automatically entered into the Wrap Up Draw, should their entry not win a Prize in the Main Promotion. Wrap Up Draw: opens 5pm on 31/3/25 & closes 4.59pm on 1/9/25. Entries received during the Wrap Up Draw (along with entries for non-winning entrants of the Main Promotion, who opted to enter the Wrap Up Draw) will be entered into a prize draw where two-hundred Prizes (see below) are available to be won. Prizes: Puffin Classics book bundles. Each book bundle contains three books from the Puffin Classics collection. Books included in bundle are selected at random (see the Prizes page on this website and full T&Cs for more details). Max 5 entries per mobile number & email address across the Main Promotion & Wrap Up Draw (plus an additional entry for each non-winning entry in the Main Promotion, where the entrant opts into the Wrap Up Draw). Max 1 prize per household across both the Main Promotion & Wrap Up Draw. Full T&Cs apply, see: www.winbookbundles.com.
Uploaded:
7/3/2025
Share:
Brand:
Premier Foods
In collaboration with:
Penguin Books, Puffin Books
First seen:
20/02/2025
Found:
ASDA, winbookbundles.com
Type of Promotion:
Free Prize Draw
Promotion Category:
Food & Drink
Food Cupboard
Prizes:
Books
Entry Mechanic:
Form
Tags:
Microsite
On-pack
Brand Collaboration
Entry Requirements:
No purchase necessary, UK, ROI, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Promotional Entry
Screenshot:
Promotional Pack
Premier Foods and Puffin Books' Book Bundles Promotion
Screen recording:
Screenshot:
Premier Foods and Puffin Books' Book Bundles Promotion

PriZe Details

  1. Winners will each win a book bundle containing three paper-back books from the Puffin Classics Collection. The book bundle will include three of the titles set out at Appendix 1 to these Terms, selected at random by the Promoter.
  2. Prizes cannot be sold, transferred or auctioned. Prizes are non-transferable and non-refundable. There is no cash or other alternative, except in circumstances outside the Promoter's control, where the Promoter has the discretion to replace the prize with an alternative of equal or higher value.
  3. There is a maximum of 1 prize per household address across the Main Promotion and the Wrap Up Draw.

Estimated Prize Pool:

£5,000 - £10,000

UK&ROI 18+. No purchase necessary. Valid email address and mobile number req’d. To enter, complete the form on this website to submit your name, email address and mobile number. Entrants will be required to confirm their mobile number by using a “One-Time-Password.” Main Promotion: opens 9am on 3/2/25 & closes 4.59pm on 31/3/25. Entrants who enter during the Main Promotion will be entered into a prize draw where three-hundred Prizes are available to be won (see below). At time of entry, entrants will be given the option to be automatically entered into the Wrap Up Draw, should their entry not win a Prize in the Main Promotion. Wrap Up Draw: opens 5pm on 31/3/25 & closes 4.59pm on 1/9/25. Entries received during the Wrap Up Draw (along with entries for non-winning entrants of the Main Promotion, who opted to enter the Wrap Up Draw) will be entered into a prize draw where two-hundred Prizes (see below) are available to be won. Prizes: Puffin Classics book bundles. Each book bundle contains three books from the Puffin Classics collection. Books included in bundle are selected at random (see the Prizes page on this website and full T&Cs for more details). Max 5 entries per mobile number & email address across the Main Promotion & Wrap Up Draw (plus an additional entry for each non-winning entry in the Main Promotion, where the entrant opts into the Wrap Up Draw). Max 1 prize per household across both the Main Promotion & Wrap Up Draw. Full T&Cs apply, see: www.winbookbundles.com.

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