Premier Foods’ “Who Stole The Recipe” Promotion With Cluedo, Lloyd Grossman, Sharwoods, and The Spice Tailor

Previously a Tesco exclusive on-pack promotion in the earlier half of this year, in late February 2024, the Cluedo x Premier Foods promotion moves to another version of this promotion just after the closing date in May, with the new version promotion, available in more retail locations, beginning in late June. This promotion throws shoppers into the classic board game by Hasbro, featuring a microsite with its very own Cluedo-style designs and inviting participants to engage in the simple gamification that immerses shoppers into the ‘mystery of the stolen recipe.’ The promotion is found at the promotional microsite, whostoletherecipe.co.uk which is the URL printed on-pack.

Seeing as the previous version of the promotion (starting in February) has not concluded its wrap-up draws which are due to close in November of 2024, the two promotions are running simultaneously on the microsite which although confusing, is not a major issue as there’s no purchase required to enter either version of the promotion. If shoppers scan the QR code of the on-pack promotion, they’ll immediately be taken to their respective page instead of the landing page from the URL.

For a promotion that collates so many brands, unifying the on-pack promotions under one microsite makes gathering and analysing shopper data much easier and requires less upkeep than separating each on-pack promotion across all brand websites.

UK&ROI 18+. No purchase necessary. Main Draw: Enter by 8:59am 31/10/24. Max. 3 x entries per household / email per week (9am Thurs – 8:59am following Thurs). Win max. 1 x prize per week. 165 x winners drawn at random each week will receive either a Cluedo Classic board game or a Cluedo Escape board game. 1 x winner drawn at random from all main draw entries, on 01/11/24 will win 3-day trip to NY. NY trip includes: return flights from London, airport transfers, 4* hotel for family of 4 (2 x adults (1 x 21+), 2 x children U12), £500 spending money, shopping trip, Central Park Zoo tickets). Trip must be taken by 13 December 2025 and must include a Saturday night stay; excluded dates apply (see full T&Cs for details). Wrap Up Draw: Enter between 9am 31/10/24 – 8:59am 01/05/25 where 10 x winners drawn at random will receive a Cluedo Classic board game and 20 x winners drawn at random will receive a Cluedo Escape board game. Max. 3 entries per household / email per week. Main draw winners not eligible to receive wrap up draw prize. All prizes available but not guaranteed to be won (depending on number of entries). For full T&Cs and prize details see the link above.
Uploaded:
1/8/2024
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Brand:
Premier Foods
In collaboration with:
Cluedo, Hasbro
First seen:
24/07/24
Found:
Asda
Type of Promotion:
Free Prize Draw
Promotion Category:
Food & Drink
Food Cupboard
Prizes:
Holiday
Travel
Toys & Games
Entry Mechanic:
Form
Tags:
Microsite
On-pack
Entry Requirements:
No purchase necessary, 18+, UK , ROI
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Entry Video
Screenshot:
Premier Foods’ “Who Stole The Recipe” Promotion With Cluedo, Lloyd Grossman, Sharwoods, and The Spice Tailor
Screen recording:
Screenshot:
Premier Foods’ “Who Stole The Recipe” Promotion With Cluedo, Lloyd Grossman, Sharwoods, and The Spice Tailor

PriZe Details

  1. The following prizes are available to be won as part of the Main Prize Draw:
    1. (a) 990 Cluedo Classic board games and 1980 Cluedo Escape board games, totalling 2970 Cluedo board games (the "Cluedo Prize"); and
    2. 1 x holiday for a family of 4 to New York (described below) ("NY Prize").
  2. The Weekly Winners will each win a Cluedo Prize.
  3. The Cluedo Prize will be posted to the Weekly Winners' nominated postal address provided on entry within thirty (30) calendar days in accordance with paragraph 21.
  4. The NY Trip Winner will win a holiday to New York for a family of 4, including:
    1. 3 nights of accommodation at a 4* hotel (room only) to be allocated by the Promoter or its agencies, 20Ten and Active Consultancy, with the NY Trip Winner and their guests sharing a family room or equivalent accommodation at the discretion of the Promoter being provided;
    2. 4 return economy flights to and from a London airport to be determined at the time of booking;
    3. Return airport transfers to and from the hotel accommodation, at the destination;
    4. Travel insurance to cover the duration of the trip for the NY Trip Winner and their guests (subject to eligibility and excluding any pre-existing medical conditions or additional costs for persons aged 70+);
    5. Spending money of £500 to be spent during the trip;
    6. A chauffeur-driven shopping trip;
    7. 4 x tickets to Central Park Zoo.

Estimated Prize Pool:

£50,000 - £100,000

UK&ROI 18+. No purchase necessary. Main Draw: Enter by 8:59am 31/10/24. Max. 3 x entries per household / email per week (9am Thurs – 8:59am following Thurs). Win max. 1 x prize per week. 165 x winners drawn at random each week will receive either a Cluedo Classic board game or a Cluedo Escape board game. 1 x winner drawn at random from all main draw entries, on 01/11/24 will win 3-day trip to NY. NY trip includes: return flights from London, airport transfers, 4* hotel for family of 4 (2 x adults (1 x 21+), 2 x children U12), £500 spending money, shopping trip, Central Park Zoo tickets). Trip must be taken by 13 December 2025 and must include a Saturday night stay; excluded dates apply (see full T&Cs for details). Wrap Up Draw: Enter between 9am 31/10/24 – 8:59am 01/05/25 where 10 x winners drawn at random will receive a Cluedo Classic board game and 20 x winners drawn at random will receive a Cluedo Escape board game. Max. 3 entries per household / email per week. Main draw winners not eligible to receive wrap up draw prize. All prizes available but not guaranteed to be won (depending on number of entries). For full T&Cs and prize details see the link above.

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