Premier Foods’ “Win Mega Prizes” Promotion With Mr Kipling, Angel Delight, and Ambrosia

This partnership promotion between some brands under Premier Foods and Despicable Me 4 with various promotional displays as well as the on-pack promotion, this brand collaboration succeeded with their shelf takeovers in retailers. Acting as the ‘hero brands’ of this promotion, Mr Kipling, Angel Delight, and Ambrosia each support the promotion with their on-pack promotional designs. To facilitate the promotion, a promotional microsite, found at winmegaprizes.co.uk, was also built to accommodate entries, the entry used a form and an OTP (one-time passcode) sent to the mobile number submitted in the form provided.

UK & ROI 18+. Main Promotion Period: Opens 9am 3/6/24 and closes 4.59pm 23/9/24 and includes two prize draws. First prize draw applies to entries between 9am 3/6/24 to 4.59pm on 29/7/24. Second prize draw applies to entries between 5pm on 29/7/24 to 4.59pm on 23/9/24. Wrap Up Draw: Opens 5pm 23/9/24 and closes 4.59pm 23/1/25. No purchase necessary. To enter, follow the instructions on this website and submit your name, email address, phone number and home address on the entry page. Internet access, email, phone number and postal address required. Max. 3 entries per household per week running from 9am on Monday to 8.59am the following Monday.
Uploaded:
1/8/2024
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Brand:
Premier Foods
In collaboration with:
Despicable Me 4, Minions, Universal Pictures, Illumination Entertainment,
First seen:
24/07/24
Found:
Asda
Type of Promotion:
Free Prize Draw
Promotion Category:
Food & Drink
Desserts
Cakes
Confectionery
Prizes:
Holiday
Travel
Merchandise
Entry Mechanic:
Form
Tags:
Microsite
Brand Collaboration
On-pack
Entry Requirements:
No purchase necessary, 18+, UK, ROI
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Entry video
Screenshot:
Premier Foods’ “Win Mega Prizes” Promotion With Mr Kipling, Angel Delight, and Ambrosia
Screen recording:
Screenshot:
Premier Foods’ “Win Mega Prizes” Promotion With Mr Kipling, Angel Delight, and Ambrosia

PriZe Details

First Prize Draw Prizes: 1x Family Holiday to Orlando including 5 nights for 2 adults and 2 children in a 3* hotel; 20 x Despicable Me 4 AVL Mug; 20 x Despicable Me 4 Notebook; 20 x Despicable Me 4 Adult t-shirt; 40 x Pair of Cinema tickets

Second Prize Draw Prizes: 1x Family Holiday to Hollywood including 5 nights for 2 adults and 2 children in a 4* hotel; 20 x Despicable Me 4 AVL Mug; 20 x Despicable Me 4 Notebook; 20 x Despicable Me 4 Adult t-shirt; 40 x Pair of Cinema tickets

Estimated Prize Pool:

£1,000 - £5,000

UK & ROI 18+. Main Promotion Period: Opens 9am 3/6/24 and closes 4.59pm 23/9/24 and includes two prize draws. First prize draw applies to entries between 9am 3/6/24 to 4.59pm on 29/7/24. Second prize draw applies to entries between 5pm on 29/7/24 to 4.59pm on 23/9/24. Wrap Up Draw: Opens 5pm 23/9/24 and closes 4.59pm 23/1/25. No purchase necessary. To enter, follow the instructions on this website and submit your name, email address, phone number and home address on the entry page. Internet access, email, phone number and postal address required. Max. 3 entries per household per week running from 9am on Monday to 8.59am the following Monday.

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