Purina - Bakers and Felix Festive Prize draw

Promotion for pet food brands, Felix and Bakers
Pet food brands like Bakers and Felix also see a prize promotion in-store. The promotional pack includes a QR code which leads participants to a page on their website, found at the URLs www.purina.co.uk/brands/felix/festive-prize-draw and www.purina.co.uk/brands/bakers/festive-prize-draw
This promotion uses gamification and animations to engage audiences playfully and parallels the promotional pack. On the inside of the promotional box, Purina includes a game for customers to play with their pets.
However, a major issue of this promotion is the need for short terms and conditions on-pack. The ASA requires significant terms to be listed on all promotional materials for a promotion. The on-pack promotion includes a QR code but does not list any significant conditions like age requirements, region requirements, or open and close dates. 
PromoNow, Morrisons October 2024 | Promotions Seen

Promotion for pet food brands, Felix and Bakers

SHORT TERMS & CONDITIONS FOR COMMS/POSM *Scan and follow the instructions to enter or visit the website. *T&Cs apply. UK, CI & IoM & ROI, 18+. Open 01.09.24 to 31.01.25. Mobile phone & internet access req’d. Scan the QR code from the pack, subject to availability, or visit the website to complete your details: full name and a valid email address. 65 prizes available to be won in total including 45 x £50 winners (UK residents) and 20 x €50 winners (ROI residents). Prizes will be awarded as one £50/€50 cash transfer per winner. Max 1 win/person. Winners will be selected at random from all valid entries received via an independently audited & verified prize draw selection process. The prize draw will take place on 04.02.25. For full T&Cs, inc. exclusions, visit www.purina.co.uk/brands/felix/christmas/terms or www.purina.co.uk/brands/bakers/christmas/terms Promoter: Nestlé Purina UK Commercial Operations Ltd, Nestlé House, Haxby Road, York YO31 8TA
Uploaded:
12/11/2024
Share:
Brand:
Purina
In collaboration with:
First seen:
30/10/2024
Found:
Morrisons
Type of Promotion:
Free Prize Draw
Instant Win
Promotion Category:
Pet Food
Prizes:
Cash
Entry Mechanic:
Form
Tags:
Gamification
On-pack
Entry Requirements:
No purchase necessary, UK, ROI, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Purina - Bakers Festive Prize Draw
Screenshot:
Promotional Pack
Purina - Bakers and Felix Festive Prize draw
Screen recording:
Screenshot:
Promotional Webpage
Purina - Bakers and Felix Festive Prize draw

PriZe Details

Entrants have the chance to win one (1) of a total of 65 prizes available to be won across the promotion.

There are 65 prizes available to be won in total including 45 x £50 winners (UK residents) and 20 x €50 winners (ROI residents). Prizes will be awarded as one (1) £50/€50 cash transfer directly to the winner as a BACs transfer for UK winners or as an Electronic Transfer for ROI winners. Winners must have a valid, live UK or ROI bank account, respectively.  The transfer will be made within 28 days of confirmation of a valid bank account. The Promoter cannot be held responsible for any payments that are not received, or lost, due to the provision of inaccurate bank details. In the event of any such losses, the Promoter will not re-issue the payment and no other alternative will be available in lieu.

Prizes are strictly non-transferable and must not be sold, auctioned nor advertised for sale whether on the internet, in newspapers or elsewhere. Any person found in breach of this term will be disqualified from participating. No cash alternatives or other alternative prize will be available in whole or in part, except in the event of circumstances outside the reasonable control of the Promoter, whereby the Promoter reserves the right to substitute the prizes with prizes of equal or greater value.

Unless otherwise agreed in writing by the Promoter, the prizes will only be awarded directly to the winners.

Winners acknowledge that in accepting any prize, they agree to the Terms and Conditions set out here.

Estimated Prize Pool:

£5,000 - £10,000

SHORT TERMS & CONDITIONS FOR COMMS/POSM *Scan and follow the instructions to enter or visit the website. *T&Cs apply. UK, CI & IoM & ROI, 18+. Open 01.09.24 to 31.01.25. Mobile phone & internet access req’d. Scan the QR code from the pack, subject to availability, or visit the website to complete your details: full name and a valid email address. 65 prizes available to be won in total including 45 x £50 winners (UK residents) and 20 x €50 winners (ROI residents). Prizes will be awarded as one £50/€50 cash transfer per winner. Max 1 win/person. Winners will be selected at random from all valid entries received via an independently audited & verified prize draw selection process. The prize draw will take place on 04.02.25. For full T&Cs, inc. exclusions, visit www.purina.co.uk/brands/felix/christmas/terms or www.purina.co.uk/brands/bakers/christmas/terms Promoter: Nestlé Purina UK Commercial Operations Ltd, Nestlé House, Haxby Road, York YO31 8TA

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